T-shirt sales have been a booming business for small businesses and large corporations alike because of their simplicity and ease of creation. T-shirts are a great way to promote your company and get massive website traffic, event or new product through clothing – not only is it comfortable, but they are very eye-catching.
T-shirts are often an inexpensive way to market your product. Plus, there are so many options available for t-shirts, like printing on the front, back, sleeves and even pockets. You can sell t-shirts at events or through your website like i doing it for Apparel Inclick (My Brand) if you have a printer.
In order to get the most from your t-shirt sales, you need to have someone who understands how to market your shirts.
The web is the place to be if you are selling any kind of product. Studies have shown that internet marketing can increase your bottom line by over 30%. Here are 11 ways to get the most out of your website for t-shirt sales.
1. A Better Wireframe
Make it easy for customers to find what they’re looking for. Ensure your site loads quickly and makes it easy for visitors to search your complete inventory. If you have hundreds of products, then categorize them into several pages. Also, it’s best to include customer reviews on each item page.
2. Create great content.
Sell your t-shirts by providing the best articles and information about t-shirt topics that will inform, entertain, or educate customers. Make sure every page on your site speaks directly to what you sell and why it’s interesting and fun.
3. Get Help from Marketing Tools
Put your ecommerce tools to use. Make it easy for your customers to find the t-shirts they are looking for by adding search, sort, and filter features. Customers should be able to see what you have on sale or what’s new in their size without clicking through several pages of different listings.
4. Feedback Freedom
Allow people to spread the word about your company. Let your customers become marketers for your brand by offering incentives such as referral programs, contests, and discount offers. This will not only increase website traffic to your site, but also increase sales opportunities. Also, don’t forget to include links to your social media accounts within the website.
5. Secure Digital Records
Add security measures to protect your site’s visitors. Consider implementing Secure Socket Layer (SSL) technology which allows you to encrypt sensitive information, including customer names, addresses, credit card numbers, etc. Ensure that your internet service provider also has a secure website as well as your payment processor.
6. Ease of Language
Make it easy to buy from you. In order for people to make a purchase, they need to know exactly what is being offered and how much it costs. Use clear language on all of your site’s pages with accurate item descriptions, product images, features/benefits descriptions, etc.
7. Favorable Return Policies
Include a return policy within your site’s terms of use. Add a link or information on your policies page so that customers easily find the information they are looking for. Also, make sure to have clear instructions on returns and refunds so your customers don’t have to contact you for additional help.
8. Arrange Local Pick-Up
Sell locally with ease. Add a “local pick up” option so customers interested in buying your products can arrange for local pickups if they live close to you. This will save on shipping costs and time, while increasing the chances of making sales at the same time.
9. Fill Communication Gap
Make sure that all of your site’s links work, including contact information. You should ensure that all contact information on your site is clickable and easy to find. Also, try to avoid “under construction” pages or sites that look outdated. This will only turn customers away.
10. Benefits of Social Media
Use social media to your advantage. Make sure you create a strong presence on various social media networks including Facebook, Twitter, Pinterest, Instagram, etc., in order to increase awareness of the products you offer. You can either set up your own social media pages or work with a company that specializes in creating custom pages.
11. Track your website’s traffic.
Make sure you are monitoring your analytics on a regular basis to see how visitors are finding, browsing, and making purchases from your site. By understanding what areas of your site are drawing more traffic, you can make the necessary changes to improve the user experience for future visitors.
Blog Conclusion:
With these 11 tips to increase website traffic, you can expect to see an improvement in your company’s sales. If you’re unsure where to begin, consider hiring a web designer or design firm that can help you get started on the right foot. When you put in the time to continuously improve your site, you’ll enjoy a significant boost in sales and brand awareness.
Of course, there are many more ways to increase website traffic to your t-shirt shop. Do you have any additional tips that you would like to share? Feel free to add your comments below.
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