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5 terms you need to know to get started with Facebook advertising

Best Facebook Ads Management Services Agency

We no longer present it to you,  Best Facebook Ads Management Services Agency is the most used social network in the world and claims 2.6 billion active users in 2020. Beyond personal use, it would be a shame to miss out on it. such potential and not to be present on this platform to communicate as a company. However, to date, the constantly changing number of professional pages on Facebook makes the organic reach of these weaker. In other words, it’s hard to be seen without paying to advertise.

You already know this most certainly but Best Facebook Ads Management Services Agency has its own advertising network on which you can set up paid campaigns in order to increase your visibility. You can then show an ad to a group of people that you have targeted beforehand, with a given budget.

However, do not do anything, at the risk of seeing your money evaporate without having any positive impact in return. Before getting started, here are some terms specific to Facebook’s advertising language (which may scare more than one) that it is essential to understand in order to set up a real strategy and effective campaigns.


The buyer persona (or customer avatar) is a semi-fictional representation of your ideal customer, the one who best represents your target. In order to define it, it is necessary to rely on studies and data collected from your real customers.

In web marketing, it is important to integrate the notion of buyer persona in order to know how to target people in a coherent way but also to address them in the right way. Each company should ideally have between 3 and 5 personas, which is enough to cover its target market. However, it is better to focus on quality over quantity!

To define your persona, it will be important to think about their socio-demographic characteristics (gender, age, etc.), their centers of interest, their desires and motivations, but also their fears and frustrations. All of this can be based on the knowledge you have of your customers, but can be verified through competitive and quantitative analysis.


Here is the definition given by Facebook “The Business Manager allows advertisers to manage their marketing activities in one place and share access to resources with their team as well as their partner agencies and suppliers”.

We believe this platform is essential for optimal advertising. It brings together all the resources made available by Facebook to manage pages and advertising accounts correctly. It is very efficient and saves time by centralising all the data (pages, advertising accounts, pixels etc.)

This is via the Business Manager that you will create, monitor and analyse your Facebook advertising campaigns (but also Instagram).


When creating a Best Facebook Ads Management Services Agency , the first step is to think about your marketing objective. When this has been identified, you will have to choose from the 11 objectives offered to you in the Business Manager. This step is crucial because depending on the chosen objective, Facebook will show your ad in the most appropriate way and to the people most likely to react within your target audience.

The 11 objectives are classified into 3 main categories, as follows:

A) Awareness

1. Coverage: Will show your ad to as many people as possible in a given geographic area (ideal for a local business, bar, restaurant, etc.)

2. Brand Awareness: Focuses on who is most likely to remember your business.

B) Consideration

1. Traffic: To send visitors to your website.

2. Interactions: To make users interact with your publication (like, comment, share), make them like your page or participate in an event.

3. App Installs: Will reach people who are likely to install your mobile app.

4. Video views: Facebook will make people watch a video of you for as long as possible. Interesting when you have a real message to convey, a story to tell.

5. Lead generation: You send the user to a contact form in Facebook or Instagram

6. Messages: Get people to chat with you through Messenger.

C) Conversion

1. Conversions: Encourages people to do a specific action on your website (fill out a form, put a product in the cart, make a purchase, etc.).

2. Catalogue Sale: Shows a catalogue of your products in Facebook (for e-commerce sites).

3. Point-of-sale traffic: Drives visitors to your store.


Another fairly complex but extremely interesting and powerful concept when Best Facebook Ads Management Services Agency is the Pixel.

The Pixel is a piece of code that you can install on your website and which will allow you to track the actions carried out by users there but above all to reuse this data for advertising. Indeed, it also allows you to track the conversions of your Facebook ads and create re targeting audiences (see below).

The Facebook pixel is the basis of the “Conversions” campaigns on Facebook, which are the most interesting since they allow you to target the people most likely to carry out the actions you want on your site.

The SEO audit often occurs following a lack of visibility on Google. In order to avoid this, it is essential to clearly set the positioning objectives from the creation of the site. These will allow you to choose the entire structure of the site and to select the right keywords.
It can also be useful to carry out an SEO audit following the creation of a website. Be careful though, SEO is not a sprint but a marathon! You have to have the necessary hindsight (several months after going online) before analysing the results and establishing a new action plan.


Entirely related to the Pixel, retargeting is a practice generally consisting in re-targeting a person who has already visited your site, through an advertisement. For example, you may sometimes go to online sales sites without finalizing your purchases. Then, when you log in to your Facebook account, the products in question appear as if by magic in your news feed: these are retargeting campaigns.

All this can help you convert users into leads (qualified prospects) and therefore convert more easily, since it allows you to capture people who have already shown an interest in your business.


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