People love to shop online. The joy of ordering something you like from the comfort of one’s couch is unmatched.
In Fact, the eCom industry is getting so big that, according to many studies, it is estimated that there are 12 – 24 million eCommerce websites on the internet.
But not all of them enjoy regular visits from a dedicated user base. Only a few percent of all eCommerce websites make $1000/year or more.
If you also run an eCommerce website or are planning to create one, one important decision is to choose the right platform.
When choosing the tech for an e-store, you are looking for a platform that offers a robust backend, keeps data safe, has beautiful UI/UX, is flexible, scalable, and can be customized.
And if you haven’t found a platform like that, rest your mind because you have found the one.
Magento is the best platform to develop your eCommerce website; in this blog, we will see why.
Table of contents
- Magento for eCommerce development
- Why Magento is the best platform to develop eCommerce websites?
- Top features of Magento eCommerce platform
- Tracking, analytics and reporting
- Catalog Management
- Customer Accounts
- Order Management
- Payment & Shipping
- Product Browsing
- Search Engine Optimization
- Marketing and Promotional Tools
- Site Management
- Mobile Commerce
- Customer service and support
- B2B eCommerce
- Backend benefits of Magento eCommerce development
- Faster load timing
- Mobile optimized UX
- Third party extensions
- Data security
- Flexibility with open source
- Scalability
- In Conclusion
Magento for eCommerce development
You must have come across eCommerce business sites doing millions of dollars in sales. Some of them are doing even more in a month!
Isn’t that the eCom dream? To generate million-dollar sales on your online store?
So what is different about such websites?
They provide the best user experience, have great UX, smooth navigation, soothing branding colors, customized themes, out-of-the-box features, and much more.
And not all websites succeed in providing users with what they want. That is why only a few eCommerce stores have all the attention in a given industry.
Plus, E-Commerce is a competitive space, so owners are throwing money and resources into building an e-store that converts visits into sales.
Magento is the answer to all these issues.
From branding, cart optimization, and sending offers to SEO optimization, Magento has the features to do it all for your online store.
Why is Magento the best platform to develop eCommerce websites?
Magento is among the most used platforms for building eCommerce stores in 2022. Major companies in every industry like Samsung, Nike, Jaguar, Charlotte Tilbury, BVLGARI, and many others use Magento on their website.
Stats never lie –
- Magento source code has been downloaded more than 2.5 million times.
- More than one hundred thousand stores have been created on the platform.
- In 2019, Magento-based systems sold 155 billion dollars’ worth of goods.
Magento is the king of platforms for building eCommerce stores. And its huge popularity is justified by the amazing features it offers in the sack.
If you are launching a new eCommerce store or looking to revamp an older one, Magento is the inevitable option.
Magento is an open-source platform, and it is free to use. It is the top choice to build a mobile-optimized, responsive, aesthetically pleasing, secure, and customizable eCommerce store with a great web front.
The websites built on Magento renders the most excellent user experience, with intuitive UX, real-time tracking, secure payments, and more.
Now let’s see the amazing features of Magento to build an eCommerce sales machine with awesome admin and user experience.
Top features of Magento eCommerce platform
1. Tracking, analytics, and reporting
Data is the new secret pathway for business growth in the internet era. And this is true for eCommerce stores too. Tracking, analytics, and reporting are vital aspects of eCommerce sites’ scalability.
To assist eCom vendors in understanding what’s going on with their websites, Magento assists with google analytics, reports, invoices, and more.
Here are the wealth of features Magento offers for tracking and analytics:
- Google analytics
- Sales and tax reports
- Reports on abandoned shopping carts
- Reports on most viewed products
- Best selling products report
- Product review report
- Search terms and low stock reports
- Reports of coupon usage
- Total sales invoice
- Invoice of refunds
2. Catalog Management
For any eCommerce business product catalog is very important.
Magento has a great catalog management system. No matter whether you are selling sunglasses, shoes, tennis rackets, music instruments, or plastic drums, Magento has comprehensive features to help manage your catalog.
- Showcases virtual products
- Download digital products
- Editing and eliminating product reviews
- Complete inventory management
- The social media sharing feature
- Creation of dynamic product pricing
- Import and export updates offline
3. Customer Accounts
Magento offers you an easy way to control user accounts with numerous functions.
The features of a customer accounts include –
- Comprehensive dashboards for the account
- Order status, history, and returns
- Unlimited billing and shipping addresses options
- Wishlist, recently viewed items
- Newsletter subscription management
- Form for newsletter subscription
4. Order Management
The platform also addresses aspects of the order management process. The extensive features of Magento order management systems are –
- Admin panel to Create, view, edit, and complete orders
- Chatbot, messaging, and call center support for product change
- Customization of order status and credit memos
- Invoices for shipments, orders, and credit memos
- Shipping labels and packing slips printing
- Email notifications for new orders
- Order details with invoices
- RSS feed, blog updates
5. Payment & Shipping
The main features of an eCommerce website are shipping and payment. Additionally, Magento has the tools to make these functions as efficiently as it is. The platform includes functions such as –
- single-page checkouts,
- complete SSL security,
- integration of payment gateway and shipping module
- Integration of multiple payment channels – credit, debit, digital wallets, and more
- Multiple shipments in one order
- Shipping costs and tax estimates
- Order tracking and more
6. Product Browsing
Users may be disinterested in purchasing if the experience of browsing products on your eCommerce website isn’t adequate.
So, Magento offers some functionalities to provide an improved shopping experience for customers.
The functions include –
- zooming in and zooming out for product images
- multiple images per item
- display inventory, products on wish lists
- displaying pricing tiers and many other features.
7. Search Engine Optimization
ECommerce stores built with Magento have a full-fledged set of features for SEO optimization that helps get your website discovered faster. And with more impressions, your store gets more leads and thus more sales.
Magento makes it easy for the search engines to crawl the pages while you get more audience.
List of Magento SEO features:
- Google sitemap generation
- Sorts and modifies as per popular searches
- Search engine-friendly URLs
- Customer sorting features
- Easy options to meta tag products
- Faster web page loading options
- Reduced use of .css and .js files
8. Marketing and Promotional Tools
When you choose Magento for eCommerce store development, you will receive various powerful marketing and promotional tools.
The many tools available on this eCommerce platform make advertising and marketing more efficient. It provides solutions such as –
- Up-selling and cross-selling of products
- Promotional pricing for selected stock or product categories
- Sharing promotional pricing via email, newsletter
- Coupons tracking and new product promotions, including free shipping
- Tracking coupon code usage
- Execute polls and games
- Promotional URLs, landing pages, and more
9. Site Management
In terms of the management of websites, Magento is a standout.
The CMS used by this system is a fantastic option for creating landing pages. Other features include –
- Complete site control through the admin panel
- tax calculation based on geo location, product category, and group
- multi-language or multi-currency support
- user authentication.
- Beautiful custom-designed template to manage the website
- Third-party app integration
10. Mobile Commerce
Over 60% of eCommerce customers make online purchases on mobile phones. Magento helps monetize this huge portion of the customer base of mobile buyers.
Mobile commerce is the future of shopping, and here are some stats to show for it –
- As per statista, mobile eCommerce sales are projected to grow by more than 700 billion dollars by 2025.
- 72.9% of the total worldwide market share of eCommerce sales was mobile commerce in 2021.
- Mobile Apps generate 3x more revenue than mobile websites.
- Before buying from a physical store, 65% of users compare prices on mobile.
- 1/3 of the purchases are influenced by product research on mobile.
- 62% of people are more likely never to visit a mobile store after a bad experience
Magento can be used to make fast, reliable, and highly customized native apps. Developing mobile websites using this platform for free is a piece of cake.
Magento developers use HTML5 technology to create a beautiful storefront for mobile apps on the platform. Other features of mobile commerce with Magento are:
- Drag and drop functionality
- Compatible with android, iOS, and all browsers
- Swipe zooming on product images
- Clear product display
- Multi-touch for more immersive experiences
- Support all forms of media
11. Customer service and support
The robust backend of the Magento eCommerce development platform has online tools for customer services and community management. It provides features like –
- Contact us form
- Support for international currency conversions
- Order tracking, shipping status
- History and email updates
- International shipping management – destination and payment
- Cookie notifications
12. Best for B2B eCommerce
B2B eCommerce is a whole different animal than B2C. Negotiated pricing, quotes, and corporate accounts are the bare minimum to meet the client’s demands. But Magento has something to offer for any eCommerce website.
Magento is a flexible platform that allows you to create custom features, themes, and user experiences specific to your industry. To do B2B right, Magento has the versatility to handle the most complex data needs. It works even with old and archaic systems dating back 20 years.
Hidden features of Magento eCommerce development for B2B –
- Specified customer groups
- Catalog permission and account management
- Security with HTTPs and CDN
- Remote deployment
- Payment gateways
- Quote request and negotiation
- Hidden prices and postponed payments
- Order and requisition lists
Some more backend benefits of Magento eCommerce development
1. Faster load timing
ECommerce stores on Magento come with responsive pages that load within seconds.
Therefore, Magento websites won’t keep your buyers waiting.
2. Mobile optimized UX
Magento websites also deliver a pleasant experience with mobile-optimized views.
It also supports multiple languages with a smooth buying experience and site navigation.
3. Third party extensions
Easy addition of third-party extensions to expand the functions of your eCommerce store.
You can add any pre-developed extension to your website to improve functionality with minimum spending of time and capital.
4. Data security
For eCommerce businesses, protecting users’ info, transaction details, and other sensitive data is the top priority.
The codebase of Magento is configured to keep your business and customer data protected along with safe transactions using SSL security.
5. Flexibility with open source
For high-risk industries where laws are constantly evolving, Magento offers a flexible environment to change the payment or select a different hosting platform on the go. The open-source nature of Magento gives a lot of options to eCommerce stores to choose from without worrying about long-term effects on business.
6. Scalability
Most eCommerce platforms provide medium-range features suited for a wide variety of merchants, which might not be the case for you. If you are looking for a different platform for your eCommerce vision, Magento is the out-of-the-box solution to ditch the normalcy and create something customized for your eCom business.
Whether your business has 10 local stores in different locations or 10 brands internationally, Magento can handle every need of your business.
In Conclusion:
The unique and amazing features of Magento’s eCommerce make the platform stand apart from tough competition such as Shopify or WooCommerce. It makes your website dynamic, reaches more customers, boosts your performance, and keeps your data safe.
Businesses in 2021 and beyond need innovation to stay ahead of the technology and create memorable user experiences. And Magento has the capability to be molded for any customization your eCommerce store requires.
Magento is a better alternative to SaaS platforms like Shopify because unless your store requirements are basic, you will need a customized feature at some point. And that is where
Magento shines.
There is no denying that it offers the top eCommerce tools and features for both the user and administrators; Magento is the best eCommerce platform.
If a little custom web development for the shopping cart is okay with you, then Magento offers loads of capabilities for your e-store.
At Imenso software, we provide the latest, most advanced, and updated Magento web development services.
Our creative team provides innovative eCommerce solutions using future-ready technologies and tools. If you are looking for a Magento development partner, don’t hesitate to contact us.
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