After the holiday season, it’s time to launch 2020 with a boom. The start of a new year calls for new endeavours, and a fantastic place to begin is by updating your marketing strategies to increase foot traffic to your aesthetic clinic. Consumers have plenty of time to get ready for Valentine’s Day given that they have had time to recoup from the hectic activities of December. This implies that right now is the ideal time to offer your present patient base some love while also bringing in a few new ones using these original advertising strategies.(promotion strategy)
Credit Cards(promotion strategy)
Did you know that the most common item on wish lists for the 13th year running has been a gift card? (2019 Holiday Recap from the National Retail Federation) If your aesthetics clinic does not currently offer gift cards, it is best to start doing so now rather than later. Selling gift cards generates income that is almost assured. Even better, up to 72% of buyers will spend more than the gift card’s real worth. That increases your chances for additional income.(promotion strategy)
Consider rewarding patients with a gift card after they spend a particular amount to launch this new promotion. For instance, patients who spend $500 or more on a treatment package would receive a $50 gift card. They have the added motivation of utilising the gift card to indulge themselves if they’re shopping for a gift. A gift card by itself is also a wonderful Valentine’s Day gift idea because it gives the recipient some personalization and lets them decide how to use the money.
Alternative Therapies(promotion strategy)
Complementary non-surgical techniques emerged as the most popular trend in facial plastic surgeons’ practises in 2016, according to as many as 66% of them. Depending on the types of treatments you already provide, combining multiple of them into one session could produce fantastic outcomes. So be innovative and creative with it. These complimentary treatment packages can serve as a distinctive treatment for your office and are readily branded to fit a Valentine’s Day theme. Finding a remedy to a basic aesthetic issue that many of your patients will experience is a fantastic place to start.
Younger clients could want more skin tightening and body reshaping, while older clients might be more interested in complimentary anti-aging procedures. In any event, doing so could save the patient time, resulting in fewer visits and higher turnover rates for the practise. Additionally, it increases your profit margins because you can charge more for therapy packages that compliment one another.
Opt for a multi-applicator system as a starting point for the quickest and simplest approach. For instance, only Venus VersaTM offers the TriBellaTM 3-in-1 comprehensive facial rejuvenation treatment, which is carried out with just one device and three applicators.
Referral Initiatives(promotion strategy)
Do you devote a large portion of your budget to attracting new clients? Have the work done by your current patients if you want a simpler solution. Customers might be encouraged by a referral scheme to tell others about your outstanding practise. You might receive referral discounts, free package upgrades, or even a complimentary service in exchange for bringing in new clients. Make sure to reward both parties with a deal that benefits the referrer and the new patient, regardless of the capacity you may have for such a programme. You’ll be able to draw in additional consumers while also giving your present clients a simple option to express their love to friends and family on Valentine’s Day.
Run a competition or giveaway(promotion strategy)
Anyone may run an online competition or giveaway, but knowing the goals of the promotion is essential to its success. Consider requiring participants to fill out a form in order to submit an entry if you want to maximise the impact of a contest or giveaway. In addition to asking for contact details such complete names and email addresses, this form should also request consent to contact the user with future promotions and information. After that, you’ll be able to create an email list and try to nurture those leads in order to eventually convert them. Read through this detailed approach to email marketing before beginning your Valentine’s Day promotion.
Consider ideas like fostering word-of-mouth, freshening up your website with seasonal marketing materials, producing shareable content, or even holding an open house to promote your aesthetic services if you’re on a low budget. Venus Concept customers can benefit from free Valentine’s Day-themed resources that you can utilise all around your practise or online for a fast seasonal refresh to help put these promotion ideas into action. Access My Account to download them right away!
DESCRIBE A DELICIOUS VALENTINE’S DAY MENU
If you own a restaurant or other gathering place, consider giving your dinner menu a Valentine’s Day theme to add a little romance. Think of champagne, flowers, hearts, and soft, romantic pastel colours. To easily (and fast) change up your menu, use Easil’s beautiful Editable Menus. The cook can handle it too!
PS: Don’t forget about aphrodisiac foods like oysters, chocolate, bananas, honey, asparagus, and chilli peppers. all, of course, coupled with champagne!
IMPROVE AND SPICE UP WITH VALUE
Consider how many businesses—particularly telecom firms—offer fantastic prices to prospective clients while neglecting to serve them. It would be like treating your date better than the waitress. That kind of behaviour will cause your date to leave and become someone else’s new client.
Offer a bundle instead of a discount or add value in the form of a worthwhile extra. However, keep in mind that only current clients should receive this promotion. In other words, approach this with the intention of expressing your gratitude and not with the mindset of a massive storewide sale.
ENTERTAIN THEM ON SOCIAL MEDIA
Before an event or an offer, post something romantic on social media. Tell your devoted clients how much you love them.
To get them in the mood for your Valentine’s Day promotion, create gorgeous visual quotations, advice, and GIFs. Utilize one or more of the free modifiable templates we are offering.
ROTARY SURPRISE AND ENTERTAIN YOUR CUSTOMERS
Make “unexpected” your motto in this situation. Offer a surprise complimentary glass of champagne at dinner, an extra course (some oysters, a strawberry sorbet), or bring out some delectable chocolates at the end of the meal.
Make a suggestion
On Valentine’s Day every year, hundreds of couples are getting ready to get married. And one member of each couple is aware of the upcoming engagement in advance. Why not make a package of proposals?
You may offer to take care of the ring and deliver it in a humorous way, arrange for a limo to take you home after the ceremony, provide a special cuisine, or reserve a table with a view. Your imagination is your only constraint.
When advertising this, be imaginative. Why not utilise Facebook advertisements to target previous clients or active locals?
AN ESSENTIAL COCKTAIL OR DESSERT FOR VALENTINE’S DAY
Chefs and bartenders, be inventive! For your devoted clients, create a special Valentine’s Day cocktail or dessert.
DESIGN ROSES WITH EASE, THEY ARE RED!
With the help of Easil’s Valentine’s Day Flyers, Templates, and Menus, you can liven up events and grab attention.
Easil has you covered with our customisable design, whether it’s a romantic Valentine’s Day event or adding some spicy special sauce to your social media postings!
Source: promotion strategy , promotional strategies
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