Instagram has grown from a social networking platform to a tool that marketers can exploit for growing their brand. And Instagram has made it even easier for marketers with its new features, one of them being Instagram reels.
The 15-second short video format has taken the social media world by storm. And adding the interesting filters to the mix, the combination has skyrocketed the engagement.Marketers today are taking it the next by embedding Instagram reels widgets to their websites, landing pages, and email campaigns. Let’s understand the benefits you can get by using the Instagram reels widget on your website.
Benefits of Embedding Instagram Reels Widget
1. Increase Engagement
The biggest reason why you should go ahead and embed Instagram reels on your website is to get a high engagement rate. The short video content format with filters and music is highly interactive, and Instagram users love to explore the reels on the platform. Furthermore, if you embed the reels on your website, your audience won’t be able to stop themselves from exploring the content.
The reels are so engaging that once the user sees one reel, they will move to see the next; it’s like a loop. Although, you just need to make sure that the content of the reels that you are embedding on your website is relevant to your audience.
Add the Instagram reels to your website and see your engagement rate shoot up rapidly.
2. Conversions
Once you achieve the above two benefits using Instagram reels on your website, then converting leads becomes easy. Since your audience engages with your content, they are more likely to make a favorable buying decision. With high engagement and building connections, more people will buy from you.
3. Build a connection with the audience
In any form of communication with your audience, the most important thing is to build a good customer relationship and make them feel connected with the brand. That’s where your content comes into the forefront. Your content must interest the audience. And what can be better than Instagram reels!
Your audience shouldn’t feel like they are interacting with bots but rather a brand with a human angle. And the Instagram reels are the perfect way to bring that human connection to your brand messaging. Add an Instagram reels widget to your website to build strong customer relationships.
4. Enhance website look
Would you want to bore your audience with standard content or show them something easy to the eye? Then Instagram reels are your best bet.
When you embed Instagram feeds widget to your website, it instantly adds vibrancy to it. The look and feel transforms and becomes more welcoming. The different filters used to create them make them more attractive.
5. Enhance Organic reach
As we already discussed, Instagram reels bring engagement to the website. This will further enhance your organic reach. The search engines will identify your high engagement as relevant content on your targeted keywords and push your website higher on the search results. This will further bring more organic traffic to your website. In the whole loop, you will get better results on SEO efforts.
How to leverage the Instagram reels widget?
The best way to capitalize on this format is to aggregate the user-generated reels and show them on your widget. This will excite your customers to make more reels and get a chance to be featured on your website.
Show products/services
With Instagram reels, you can highlight your products or services. The best use case for this would the transformation reels. You can show the before and after phases a customer experiences with your product/service. For example, you can make a reel showing the rough hair of a customer before and the change your hairstylists can bring.
Show educational content
Educational reels are popular on Instagram as people tell 1-2 facts or share a few tips on a topic. You can leverage this format to make your customers aware of the problem your brand is solving. Furthermore, you can tell them how you are doing it and what benefits the user will get.
Collaborate with influencers
Influencer marketing is on the rise, and for all the right reasons. You can partner with influencers who can make reels for your brand and influence your audience to buy from you. This will expand your reach on Instagram as well.
How to embed Instagram Reels on the Website?
The Instagram reels can be embedded on the website using a social media aggregator tool. The tool will help you embed the Instagram reel and present them creatively in a widget. The steps are very simple.
First, you have to find a social media aggregator tool. Then create social feeds and embed the URLs of the Instagram reels you want to show on your website. Once the Instagram reels appear on the social media aggregator, you can design the widget. The last stage is getting the embed code and pasting it on the website backend.
Final Thoughts
So now we can conclude that Instagram reels are the best way to boost a brand’s growth. As a marketer, you can leverage this tool in more than one way, as we discussed above. Right now is the best time to get in action and start using the Instagram reels because Instagram reels are here to stay and keep transforming the social world.
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