Inbound marketing is the set of tactics that allows you to attract and convert leads into customers. These strategies vary from business to business but the fundamental principle is still the same i.e. keeping customers’ interests at the forefront. This article is primarily focused on the strategies, do’s, and don’t so you can get the most out of your business as well as customers.
We are also going to talk about SEO (Search Engine Optimization), content marketing, digital content creation, etc. After finishing this, you will be able to attract your target audience with inbound marketing strategies. Without wasting time anymore, let’s jump headfirst into this article.
Isn’t Content Marketing and Inbound Marketing the Same?
A Big NO!
We can’t deny there is a union between both marketing strategies, but the difference is there and a significant one. In inbound as well as content marketing, businesses majorly rely on good quality content and delivering it to the right audience. However, inbound marketing strategies are one step further.
For example, you create an insightful blog post on climate change and you’ve managed to deliver it to the right audience. This part is called content marketing. As per Inbound Methodology, you would live to gather some leads through that content. For this, you can embed sign-up forms, newsletters, invitations to seminars, some kind of petition, etc.
Did you notice the difference? Content marketing brings you the traffics whereas inbound marketing brings you the leads and prospects.
3 Proven Inbound Marketing Strategies That Worked For Me
The tactics we mentioned below will not only help you attract new leads but also help you retain existing customers. Sometimes in order to gain new customers, companies forget about their current customers. But the fact is, selling to an existing customer is 50% to 70% more likely than a new one. Anyways, we’re not going to let anyone behind. The strategies we mentioned below will work for the entire customer base and new audience.
-
Conduct a Free Webinar
Webinars are one of the best ways to propagate information. Unlike videos, this opens a two-way communication channel. Viewers and presenters can engage with each other. This helps build a robust relationship.
Interested people can register for the webinar by giving their names and email addresses. Since they signed up by themselves, leads coming via this source will be qualified with high conversion rates.
-
Email Course
As compared to the webinars, email courses required less investment. I mean no camera, no mic just old and simple yet effective words.
Email courses required less capital intensive as compared to any other strategy. Also if have already published an ebook but it does not bring any leads to you then you can convert it into an email course.
Simply break down the ebook into small sections and use each section as an email. Here you go, an email course is ready to launch.
-
Influencer Marketing Campaign
From my personal experience, I can say that influencer marketing is more effective than any other type of generic advertising. According to a recent survey, 75% of companies have a dedicated budget for influencer marketing. Not only this, but 90% of customers also believe influencer marketing is better.
But wait, don’t get hyped up after seeing all these numbers. You can get more out of your campaign after implementing the system we are going to mention. Approach the right influencers i.e. his/her audience resonates with the customer base of your products/services.
There are numerous ways to find the right influencers. You can always search on Google. Second, use hashtags for finding the right people on Instagram, Linkedin, etc. Or you can directly connect with the influencers to learn more about their audience and how collaborating with them will benefit you.
Closing Statement
An inbound marketing methodology is an all-in-one approach it brings traffic, leads, and customer. But before executing any of the strategies we mentioned above, you need to think about how will it benefit the customer. For this, you need to learn about their requirements, problems and how are you solving them. One thing you can do is produce high-quality content whether in written or visual form.
Add Comment