QR Code on promotional items: Netflix and Snapchat collaborate on a QR Code-based marketing campaign.
As part of a promotional push for the show, Netflix used QR Codes to transform 200 real-world cafes into Luke’s Diner from Gilmore Girls. Snapcodes (Snapchat’s version of QR Codes) were printed on the coffee cups of these cafes, giving the campaign a branding boost. When the snap codes were scanned, a Gilmore Girls Snapchat filter was unlocked.
Nike creates QR Code-enabled shoes.
When Nike employed bespoke QR Codes to build customised sneakers for clients, they pushed QR Code marketing to the next level. Nike collaborated with WeChat, a popular Chinese messaging service, to create this campaign. To begin, users had to scan a QR code in order to follow Nike. Users were then required to select a colourful image of their choice and email it to Nike, who would then respond with their bespoke shoes that matched the colours in the image.
Check-in QR Codes, for example: British Airways uses QR Codes to make airport check-ins faster.
British Airways is a great illustration of how QR Codes may be beneficial in the travel sector. By including QR Codes on boarding passes, British Airways makes it easier for travellers to check in using their mobile devices.
Retail QR Code examples: Diesel’s ‘Scan for Authentication’ QR Code promotion.
Denim with QR Codes is introduced by Diesel. QR Codes were attached to the popular apparel brand’s denim products to enable users verify the authenticity of their products. This ‘Scan for Authenticity’ call to action on the denim, combined with the QR Codes, serves as an authentication mechanism, allowing customers to validate the product before purchasing it.
Chili’s is an American casual dining restaurant franchise that has employed QR Codes for a number of purposes, including generating scannable menus and fundraising. The restaurant’s scannable menu with QR Codes provided nutritional information to customers, while the fundraising drive with QR Codes allowed consumers to donate to cancer patients by scanning their phone.
IKEA uses QR codes to speed up check-outs.
With a QR-based mobile check-out option, IKEA makes large furniture check-outs easier. Taking things to the check-out counter and scanning them is a significant difficulty for a business like IKEA that offers furnishings of all sizes. By creating the scan and check-out option, IKEA came up with a simple QR Code-based solution to this problem.
QR Code Branding: Instagram is testing a QR Code version.
Instagram nametags are a type of QR code that businesses and influencers may use to advertise their Instagram profiles. When scanned, name tags work just like any other QR Code, sending viewers to a specific Instagram profile.
Restaurants are abandoning physical menus in favour of contactless alternatives such as digital menus in the aftermath of the pandemic. Restaurants all across the world have switched to QR Code menus because printing disposable menus isn’t cost-effective. The QR Code menus at Atlanta’s West Egg Cafe are powered by Beaconstac.
Snoop Dogg’s wine company, Thinks Pink, places QR codes on bottles to engage with followers.
Snoop Dogg’s 19 Crimes Cali Red Wine has been followed by Cali Rosé, the brand’s first Californian Rosé, which was launched in Australia using a QR code on the wine bottle.
Customers may communicate to Snoop Dogg directly by scanning the QR Code on the rosé bottle as part of the wine collaboration’s augmented reality experience called ‘Ask the Doggfather.’
When the QR Codes on the products are scanned, a little holographic Snoop Dogg appears, ready to give guidance and answer inquiries.
According to the press statement, the Snoop Cali Red was Australia’s best-selling wine invention of 2020.
QR Code advertising: Furphy, an Australian beer company, will use digital brand experiences to find incredible stories.
By encouraging consumers to return to their local pubs and share beer via the brand’s ‘Unearthing Remarkable’ digital experience, Lion-owned beer Furphy collects Australians’ most unbelievable stories.
In over 900 participating bars, pubs, and clubs, Furphy hopes to embed customised QR Codes on in-venue posters, point-of-sale messages, and coasters.
Australians can share their finest furphy by video or voice and earn a Furphy in exchange, which can be redeemed at the bar whenever it becomes accessible.
“Storytelling is a basic element of our society, and telling tall tales at the pub is nearly a national sport,” said Aden Hepburn, CEO of Akcelo. What better way to commemorate the art of spinning a yarn than to capture these tales and share them with the rest of the country, as well as to use them in continuing campaigns? Unearthing Unbelievable is a brand-new way to discover and celebrate Australia’s greatest furry friends.”
QR Code marketing ideas: In Shanghai, Cygames deployed drones to create a big QR Code in the sky.
Cygames, a Japanese game production company, marked the one-year anniversary of their popular video game ‘Princess Connect Re: Dive’ by erecting an enormous QR Code in Shanghai’s sky.
The brand amused spectators by showing the game’s characters fighting each other using 1,500 drones. Following the show, the drones formed a QR Code in the sky.
The onlookers may scan the QR Code to be taken to a webpage where they could learn more about the game and download it to their phones.
Thousands of individuals were drawn to this marketing campaign, and photographs of the QR code created by drones went viral throughout the world.
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