Google provides a free Digital Marketing course in India that teaches students digital marketing principles while also introducing them to Google products. If you finish the course and pass the online exam, Google will give you a certificate. A Google certified digital marketer is recognised as a powerful and competent digital marketer. All Google certificates are completely free and may be obtained entirely online.

The Google Digital Marketing Course Curriculum

This course can be found on the Google Skillshop platform. As of August 2020, there are nine different topics available for everyone to learn. The subjects are listed below; those that are relevant to digital marketing are bolded.

AdWords by Google

Google Analytics is a tool that allows you to track

The Google Marketing Platform is a tool that allows you to market your

Waze Academy on YouTube

Google’s Education Program

Authorized Buyers in Google Ads Manager

Mobile Ads by Google

“Digital Unlock by Google”

Google Certifications are available to digital marketers (all courses)

Users of all levels, from beginners to experts, can take Google Certification courses to learn how to implement strategies in a real-world situation. This course was created to give participants hands-on exposure with the most cutting-edge digital marketing technology available. It also aids students in their preparation for certification exams.

Google’s digital course is now open to the public

It’s a rundown of the current state of digital marketing. It includes crucial theme information as well as strategic terms. A beginner’s course is included in this course. Visit discover more, go to the Digital Unlocked Portal.

Google Adwords Search

The basics of remarketing lists for search advertisements are covered in this article. There are also tips on how to tailor ad campaigns to the needs of organic niche leads.

Showcase of Google Ads

This course will teach you how to recognise and interpret display advertisements. How to use the Google Network’s websites and apps to market your business. This also applies to remarketing campaigns.

Google Adwords App

Campaigns that will be deployed on mobile platforms can benefit from assistance. For adaption to smartphone platforms, several ways for designing cross-functional ad strategies are provided. After finishing this course, you will be able to launch mobile app campaigns.

Video Ads on Google

Different strategies for employing videos as viable advertising tools, as well as how to generate appealing videos, are discussed. This course will instruct you on how to comprehend YouTube and Google Network Video Ads.

Shopping Ads on Google

The purpose of this course is to teach you how to use the Google Network to display shopping ads. Various ways of effectively building and administering a Google merchant center account are explained. A Google shopping campaign can be optimised in a number of ways.

Training with Google Analytics

Effective strategies are provided, as well as an introduction to analytics tools enabling the optional use of Google analytics to gauge lead pulses. To give your campaign an edge, you may combine analytics and Google Ads in a variety of ways.

Google My Business Training (GMB)

This course will instruct you on how to use the Google My Business (GMB) Platform. It goes over a range of GMB best practises as well as how to efficiently manage local businesses on the platform.

Is it enough to take a Google Certification Course to become a Professional?

Is taking a Google Certifications Course enough to become a digital marketing expert? Many pupils are perplexed by this question. The answer is no. Although digital marketing is a huge industry with many platforms and networks, only a few topics are addressed in online certification courses. SEO, Bing Ads, Facebook, LinkedIn, Quora, Instagram, Pinterest, Twitter, Slideshare, Email Marketing, Inbound Marketing, Freelancing, Affiliate Marketing, ORM, and a range of other topics, for example, will not be covered. It is generally recommended that you take a digital marketing course in Hyderabad from a knowledgeable instructor and then obtain Google certifications to boost your reputation.