Depends on your work and time. SEO is a practical theory.
The SEO theory will inform you how to make your website SEO-friendly, but how you use the concepts will affect your ranks and visitors.
If you follow a good learning plan and work hard, you can learn the essentials in less than 6 months.
During this time, you’ll practice SEO, not just read about it.
SEO takes time to work, therefore you may need to wait a few months (or more) to witness the impact of SEO-related modifications on a website
Follow these 7 steps to learn SEO on your own.
Step 1. understand search engines.
SEO increases a website’s visibility in search engines, thus it’s important to understand how they work.
I recommend reading the linked guides below and watching the above video to learn how search engines scan, index, and rank webpages.
Step 2. Understand SEO’s function in digital marketing
Before diving into SEO, know its importance in digital marketing.
SEO is SEM. SEM involves gaining traffic from search engines naturally (through SEO) or through sponsored adverts.
Digital Marketing includes SEM. Social media, email, content, etc. are other routes.
SEO is not paid to advertise, and it’s not the only part of search engine marketing.
Step 3: Understand SEO’s importance
Next, grasp what we mean by SEO and why it’s vital for websites.
SEO is a collection of principles you may apply to a website so it ranks highly in SERPs for related keywords.
Why is this Important?
The top 5 search results get the most traffic.
If you want Google and other search engine traffic, your website must rank well for relevant search terms.
4. Learn SEO processes
Next, learn how SEO works.
When optimizing a website, there are more than 255 SEO ranking criteria to consider, which are divided down into sub-processes.
Each subprocess has SEO rules.
They are:
Technical SEO crawls indexing phase.
On-Page SEO optimizes page content for search engine crawlers.
Off-Page SEO promotes your website online to acquire links from other sites. SEO links act as ‘votes of trust’ and can boost a website’s search ranks.
Step 5: Understand keywords and keyword research
You should already know that SEO begins with a keyword.
After the technical SEO phase, which involves infrastructure, the following SEO phases focus on keywords.
Keyword research identifies which keywords to use in content.
Mastering keyword research is essential for SEO.
SEO keywords are significant search phrases for a website.
6. Measure SEO performance
Measure SEO performance next. You won’t know if your SEO initiatives are successful if you don’t know what to measure.
Learn Google Search Console and Google Analytics to measure SEO performance.
Google Search Console (GSC) shows how your website performs on Google. You can check which Google pages and keywords get visitors.
Google Analytics shows what website visitors do. You can see which pages they visit, how long they stay, and other analytics.
Step 7: Put SEO to Work
Finally, use SEO. Only then may you verify the steps above.
Beginners should blog about a topic they’re passionate about.
Pick a topic you know well, create a website, then optimize it for search engines.
At this level, you’ll probably need to reread certain instructions to remember how to do keyword research, optimize page titles, check that search bots can reach your material, and do other things.
To avoid getting lost, make an activity plan and utilize checklists to track your progress. The two guides below explain how.
SEO Courses and Certifications
An online SEO Course is a great method to study SEO from scratch.
As shown in the study plan above, there are numerous SEO concepts to understand and many things to learn; having everything in one place can save you time and effort.
A solid SEO course teaches both basic and advanced principles. With real-world examples and clear directions, it helps speed up learning.
Read more: What are the Advantage and Disadvantages of SEO
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