It seems that Instagram will continue to be a channel for people to make money this year as well. The social network Instagram, which has been growing steadily since its inception, is becoming an increasingly effective marketing tool for companies.
According to research, a significant portion of companies that invest in digital advertisements use Instagram. It is stated that companies operating only in the fashion industry have invested over 1 billion dollars in Instagram in recent years. It goes without saying, but predictably, celebrities and social media influencers continue to get their share of the pie.
A television star, movie actor, musician or social media phenomenon with millions of followers can easily make money from Instagram. So, how can ordinary users make money with Instagram, where to start and where to pay attention?
If the idea of making money on Instagram appeals to you and you want to know where to start, we tell you everything you need to know in this guide.
What is Instagram?
Instagram is a social networking platform where users post images such as photos or videos. Users commonly use hashtags to reach more people with the content they publish. Hashtags are often related to the published content.
However, there are basic features like following on Instagram. Thanks to these features, people can follow the pages of the users they want or the hashtags of the topics they are interested in. All these ensure that the shared content is discovered by more users.
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Why Is It So Popular?
Millions of photos, pictures or videos are uploaded to Instagram every day, and these content are liked billions of times by users. The platform is very popular because anyone can use it. World-famous stars and brands make the platform even more attractive.
Visual content to be shared on Instagram can be quickly uploaded and edited on the platform. In addition, thanks to the ever-evolving cameras on smartphones, content can be shared and viewed in near-perfect quality.
Who Can Make Money?
Anyone with a little creativity can make money on Instagram. For example, a stylist can make money by sharing impressive combinations, a person who loves to cook, the recipes of the day, or someone with a passion for history, by sharing informative images with their followers.
Especially, Blogger, Youtuber or almost anyone who does anything on the internet can find it much easier on Instagram to make money and market their services or products.
Instagram has a much higher engagement rate compared to social media platforms such as Twitter and Facebook, which definitely creates an important opportunity for companies or freelancers. Of course, this places Instagram in an important place among the ways to make money from the internet.
How To Make Money With Instagram?
There are certain ways to make money with Instagram. However, the most essential factor for success is high engagement, which is possible through followers.
The answer to the question of how many followers are needed to make money from Instagram is also very curious. The more people who follow your account and the more interactions (likes and comments) your content gets, the more attractive you will be to companies.
Here are the three most excellent and common ways to make money on Instagram:
1. Ads
If you want to make money with Instagram, you can use your account as an advertising channel. You can advertise certain products in your account and get paid for it. However, keep in mind that if you have enough followers on your account, you will be attractive to companies and advertising agencies.
So, how much money can you make by advertising? In the US, where Instagram is heavily used, accounts with several hundred thousand followers earn between $800 and $5,000 per ad. According to the data, accounts with 5 million or more followers can earn between $10,000 and $100,000 per ad.
If you want to attract the attention of popular brands, companies and advertising agencies and make money with ads, you need to know that you need to focus on more followers and engagement. In the world of Instagram, more followers means more money.
2. Affiliate
You can also earn money from Instagram by making product placements suitable for the subject of your account. For this, you can use e-commerce sites that offer affiliate marketing or platforms that bring together advertisers and publishers, such as Reklam Action and Admitad.
There is no limit to making money in affiliate marketing. For example, on an Instagram account where you share historical information, you can recommend history books and share an affiliate link, so your followers can buy books, and you can get a commission for each sale.
You can also directly contact companies that you think would be beneficial to promote their products or collaborate. It’s very common for companies to post free products, especially for promotion and review. If your account is interesting enough for you, you might consider collaborating with companies.
3. New Customers
You can have a small e-commerce site or a physical store where you sell handmade soaps. You may even be doing freelancer web design or writing. Regardless, Instagram can bring you new customers.
Reach potential buyers by creatively sharing your products, services, portfolio or talents. If you are selling anything, it is possible to make more money by taking your business to Instagram and finding new customers. For example, clothing and accessories sales are in high demand on this platform.
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