The digital world is evolving at an alarming rate, and the shift of the event industry in the past two years is a great example of it. Moving to the other methods of reaching a large number of people and having 2-way interactions is live streaming. Having said this, often people get confused between live streaming and live broadcasting.
To get a better understanding, let us learn about Live streaming vs. Live broadcasting to leverage their advantages. In this blog, we have compiled the most essential features and differences that will help you plan both live streamings and live broadcasting seamlessly.
What is Live streaming?
Live streaming technologies help you host and view videos or video content in real-time. It is a great way to reach a large number of people at a time and have meaningful interactions with each of them. You simply need to select ideal live streaming event services and have a reliable Internet connection to go live.
There are several platforms that offer live streaming services. You can leverage their tools and features to make the most of it and drive better attendee engagement. While looking for live streaming service providers in UAE, make sure they are secure and trustworthy, this is to ensure none of the data gets leaked.
There are some live streams that are private and some of them are held to invite a wide spectrum of people. Private streams make use of 2-way video conferencing on tools like Zoom and Skype. It usually happens between a small group of individuals who gather to have discussions on mutual topics. During this kind of stream, their major concern is to eliminate unauthorized access and use password protection features. While live streaming is public and can be attended by anyone should include tools like live chat, polls, and Q&A sessions to make it even more interactive.
What is Live broadcasting?
In recent times, Live Broadcasting is getting extremely popular with each passing day. This is because the digital world is growing amazingly. Brands and individuals are accepting this as one of the best ways to reach more people and enhance their brand value. Having said this, there are so many questions that must be popping up in everyone’s mind. The first among them must be ‘What is a Live Broadcast?’ Recent studies and observations say that it is one of the effective ways to gain recognition from your attendees and make new customers. Live Broadcasting refers to the video and audio content distribution to a wide range of viewers over the Internet in real-time.
Key features of a live streaming platform
There are certain aspects to follow while choosing live streaming as a medium to connect with the audience. To do this successfully, you need to ensure that the event solutions include the following features;
Embed video content:
Embed video content is one of the most common and must-have features required for live streaming. Most brands and organizations require adding content to the website for more customer engagement. Therefore to do this seamlessly, it is important to choose one of the best live streaming event services.
Monetization:
Most of the companies that opt for live streaming aim to earn better revenues and boost their sales opportunities. Hence, it is important to ensure that the live stream technology you choose is capable of charging viewers for their per click or view.
Today, there are millions of users who use different social media platforms like Facebook, Twitter, Instagram, or LinkedIn. So, posting regular content on these platforms regarding your live streaming or live broadcasting will generate more hype and buzz. And, it will also help lure a large number of attendees.
Powerful CDN:
CDN or content delivery network is super essential in making your video content more reliable and impactful. Content creators need this to incorporate multiple attendees from different global locations and offer an immersive video experience.
APIs for Integration:
APIs refer to Application Programming Interfaces. They help provide custom-built integrations for more streamlined solutions. It is one of the effective aspects required by various business video platform users. APIs can make customized video platforms, create apps on-demand engaging video content, and more.
White-labeling:
With notable companies opting for live streaming, make sure there are no third-party logos. It can hinder the attendee or viewer experience. With the availability of so many platforms, choosing the ideal one can be a little tricky, but if you check for these features, and with the inclusion of most of them, you can host a successful live stream.
Live Streaming vs. Live Broadcasting: Key differences
Global Reach
With respect to the count of attendees, live broadcasting gains more viewers as compared to live to stream. Live streaming adopts the latest technology to offer the view model to the customers. Viewers can watch this on any of the compatible smartphones, tablets, or laptops with a reliable Internet connection.
Engagement
It goes without saying that in terms of better audience engagement, live streamings wins the race. Live broadcasting is just one way of the content being broadcasted in front of the viewers while live streaming can include live chat tools, live polls, and Q&A sessions to drive 2-way interactions and add more value to your live sessions.
Cost-effective
With both live streaming and broadcasting happening virtually, live streaming on social media is more affordable.
Restrictions
On comparing these two event techniques, it can be observed that live streaming includes a certain set of restrictions. These restrictions can be of the social media tools that allow live stream, the business regulations, the video streaming restrictions, and many others. But, while talking about live broadcasting, most of these situations do not apply.
Final Thoughts
This blog gives a clear understanding of live streaming and live broadcasting and their significant differences. But, at the same time, we also need to agree that both ways are advantageous to the needful brands, individuals, and enterprises in their own ways. To make the most of them, it is important to understand your business goals and decide the medium that would bear the most fruitful results.
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