SINCERELY, KENTRELL

Sincerely, Kentrell is the third studio album by American rapper YoungBoy Never Broke Again. It became accessible via NBA and Atlantic Records on September 24, 2021. It follows his second album, Top (2020). In contrast to his past albums, his most current one does not have any guest musicians. A deluxe version bearing the name Sincerely, Kentrell > (pronounced “better”) was released four days later, on September 28, 2021. Two more tracks are included in this edition.

In support of Kentrell, five singles were made available: “Toxic Punk,” “White Teeth,” “Nevada,” “Life Favor,” and “On My Side.” The album was a commercial success, debuting at the top of the US Billboard 200 list, selling 137,000 album-equivalent units in its first week, and receiving positive reviews from the majority of music critics.

SINGLES

The album’s lead single, “Toxic Punk,” was released on February 4, 2021. “White Teeth” was released as the second single on May 14, 2021. The third single, Nevada, was released on July 7, 2021. The fourth single, “Life Support,” was released on September 10, 2021. The fifth and final single, “On My Side,” became available on September 17, 2021.

COMMERCIAL PERFORMANCE:

Kentrell made its US Billboard 200 debut at the top with 137,000 album-equivalent units, including 10,000 pure sales, in its first week. With this single, YoungBoy debuted at number one on the US charts for a fourth time. There have been a total of 186.29 million on-demand streaming for the album’s 23 songs. YoungBoy is a rapper who has released number-one albums while incarcerated, along with Lil Wayne and Tupac. The album’s second week sales of 71,000 units saw it fall to number four.

You can listen and download the song from the official wesite of Sa Fakaza.

 

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HOW YOUNGBOY NEVER BROKE AGAIN: FANS HAD HIS BACK ON HIS NO. 1 HIT FROM PRISON

The 21-year-old rapper is now awaiting trial on gun-related charges, but despite little exposure to the broader public, he has gathered billions of listens and recently achieved his fourth number-one song.

YoungBoy Never Broke Again, one of the most well-known rappers in the country, is in some ways still unknown. He maintains a modest public presence at the age of 21, gets very little radio play, and doesn’t appear on television.

JAIL:

YoungBoy, who is more popularly referred to as YB by his most ardent supporters, has been in and out of jail since he was a small child. He is currently being held in detention in his native Louisiana while he awaits trial on charges that he was in possession of a firearm while a felon. Federal prosecutors label him “a menace to the community.”

But in less than two years, the rapper’s most recent album, “Sincerely, Kentrell” (for his real name, Kentrell D. Gaulden), became his fourth to open at the top of the Billboard chart. Despite the fact that he continues to stand out in the industry, he managed to crack the Top 10 with two further mixtapes, and as a result, he was picked as the example for a new sort of stardom for the streaming era.

Progress:

YoungBoy’s aggressively melancholy music has been streamed over six billion times since last September, including over one billion video views, but just 55,000 radio airtime spins during that time, according to MRC Data, a tracking division of Billboard. He consistently outperforms artists like Ariana Grande, Justin Bieber, and Taylor Swift on YouTube, where he has created about 100 music videos since 2016 and has about 10 million subscribers.

With 137,000 total units sold at the end of its first week, the number-one Drake song “Sincerely, Kentrell” slightly outsold “Certified Lover Boyfourth-week” in terms of sales. When it was released earlier this month, the much anticipated Lil Nas X debut album did not do as well as that one did. Lil Nas X is well known for his talent in marketing. In addition, unlike his chart rivals, YoungBoy did not include any guest appearances on his album at a time when buzzy partnerships are regarded as a way to boost streaming for upcoming blockbusters.

LANRE GABA:

Executive vice president of Black music at Atlantic Records, Lanre Gaba, compared YoungBoy’s devoted followers to those of the K-pop group BTS and said, “I haven’t really seen something like this in hip-hop.” But he wasn’t always the artist that these particular gatekeepers allowed into these different circumstances. That simply serves to broaden the number of his devoted followers.

The new album and its release date were developed by YoungBoy’s team using his huge archive of audio and video content as well as direct communication with his listeners. utilising the zeal and the artist’s absence as a rallying point.

Label execs kept in touch with the rapper’s ardent social media fan sites via group chats in order to advance and improve their already-existing grassroots marketing programmes. The musical group behind YoungBoy received suggestions from these same fans when selecting the songs.

Rap fans hunger for these unofficial, incomplete renditions of unreleased songs months or even years after they are briefly played on Instagram. They are referred to as “snippets” in the genre. On occasion, they even adopted the track names that fans had given.

PROBLEMS:

Due to copyright concerns, YoungBoy, formerly known as NBA YoungBoy, actively participated in the planning. He resumed his extensive staff meetings while he was being held, but they were frequently cut short owing to the 15-minute time constraint.

He made a joke about how his go-to audio engineer, Jason Goldberg, sometimes known as Cheese, “YB makes music for YB.

But when you think about what people want and how that relates, there is this huge explosion. Everybody has taken part. After that, we didn’t let them down.

Before YoungBoy was locked up in March, Cheese allegedly recorded 150 possible tunes for “Sincerely, Kentrell” in studios, hotels, and tour buses all across the country.

On one track, “Life Support,” the engineer observed that “you can hear some of the road underneath a few of those lines.” He set up 50-foot cables outside a second-floor window for YoungBoy to rap in the front seat of a parked Range Rover since smoking wasn’t permitted inside his Airbnb.

The songs are based on the turbulent life of a person who is striving to change; they are an explosive mixture of street politics, unrelenting personal anguish, and unexpected success. They were performed with no preparation and are filled with regret, threats, and grief. YoungBoy dropped out of school in the ninth grade and started rapping at the age of 14 using a microphone he had bought from Walmart. In Louisiana’s north Baton Rouge, where he was raised by his grandmother after dropping out of school in the ninth grade.

Nevertheless, despite the fact that he signed a $2 million contract with Atlantic and that his tracks are popular online. He kept running into difficult legal situations.

CHARGES:

YoungBoy was charged with two attempts at first-degree murder in 2017. This referred to his involvement in a drive-by shooting that left no victims.

More arrests were made after a second incident, in which the rapper’s gang is alleged to have retaliated in self-defense. In order to address domestic violence, one more was installed in 2018. As a result, YoungBoy was given a 90-day jail term and home detention for the duration of his probation. He confronted his fiancée and then shoved her to the ground. Later on, he admitted guilt to misdemeanour assault.

A judge approached him right away and stated, “You must decide. You are either Kentrell or an NBA player.

The rapper responded, “I agree with you. I’m unable to accomplish both, therefore no.

Federal agents most recently detained YoungBoy in Los Angeles after a high-speed chase on suspicion of crimes . The rapper was one of 16 individuals accused of holding a gun while filming a video and using drugs.

YOUNGBOY’S ATTORNEY:

YoungBoy’s legal representatives contend that the surgery was performed unfairly on him. They assert that Never Free Again is “clearly a spoof of Gaulden’s enormously successful music and marketing brand.” They are making an effort to conceal material they say was obtained unlawfully. A “huge and absolutely unnecessary militaristic display of force and intimidation” occurred in reaction. By the artist’s FBI investigation’s detractors in Los Angeles.

YoungBoy has hurt his career’s capacity to make money as well as his reputation in real life. His reputation as an outlaw was strengthened by comparisons to Tupac Shakur, Gucci Mane, and Lil Wayne.

“They break the rules, they do it their own way, and the people choose that,” said YoungBoy manager Alex Junnier. There is nothing anyone can do to stop it.

Even partners in business, such as Apple, Spotify, and YouTube, where YoungBoy continues to hold the top slot.  A product manager at Atlantic revealed the rapper’s identify. “I wouldn’t be able to do anything for him because of his reputation. Commercials and other projects were being hindered by it, he claimed. According to his CV, his accomplishment at the top “has truly shifted the narrative.”

However, throughout those troubling years, Label had to be adaptable in how it handled a unique talent.