SEO Copywriter freelance

There is a saying shared by SEO experts and freelance SEO Copywriters: “The safest place to hide a dead body is the second page of Google.”

Translated: a site not indexed correctly does not receive visits. It is as if it were invisible. This usually happens because Google has not included it in its index, or has entered it, but perhaps on the tenth page of its results. It does not matter that it cost thousands of euros: a site not optimized for the search engine is a useless site, because it does not bring contacts and therefore does not bring customers.

So when potential business buyers turn to the search engine to find a product, service, or advice, who do they find? They find competitors who have invested in search engine optimization and SEO copywriting.

And the company that has a beautiful site, with many images and very little content, suffers a trickle of customers every second that passes: customers given away to the competition. Fortunately, all is not lost.

You can always optimize an existing site to make sure that Google indexes it correctly and places it where users focus their attention (and their clicks). To do this, however, it is necessary to choose well who to rely on. The ideal would be to involve a group of professionals that includes an SEO Specialist, the person who takes care of the more technical aspects of SEO, and an SEO Copywriter.

The latter is a Copywriter with SEO skills. So he knows how to manage SEO projects and how to write optimized content for the search engine and the human user.

It is therefore clear that having a freelance SEO Copywriter in the work team helps not a little, but only if the professional in question has the qualifications to operate correctly.

Unfortunately, this is not always the case.

Many novice Copywriters offer SEO services without having a history of projects and results that certify the effectiveness of their work. The company that chooses quality should turn to those with a public portfolio and numerous case studies. These are the factors that demonstrate the experience and competence of the freelance SEO Copywriter.

Asking for a portfolio is legitimate. The company must be able to collect all the elements necessary to choose the professional to rely on. On the other hand, how could it do it, without data at hand? 

The characteristics of the SEO Copywriting service

I have been working for fifteen years alongside professionals, communication agencies, and companies as a digital communication professional, specializing in the production of content strategies and the coordination of loan corporate storytelling projects. Over time I have deepened the techniques of online communication and writing – SEO Copywriting and UX Writing among others – and gathered around me a group of professionals among the most experienced in the individual sectors to offer a bouquet of services that includes:

• Copywriting per  SEO
• Content Marketing
• Content Strategy
• Language Design
• Tone of Voice
• Storytelling

What is therefore an SEO Copywriting Service different from other services like that you can be found. It is based on two pillars: overview and the ability to integrate content, creativity, visibility, and results, because being first on Google is important, but understanding the needs of your customers and interlocutors is even more so. And it is from here that I start to offer my client complete advice on how to use digital content for marketing purposes.

I, therefore, developed a writing method that integrates the most innovative SEO Copywriting techniques and that speaks to people, leveraging their emotions, to create lasting trust and convert in the long term, but without neglecting the technical aspect.

A project of SEO Copywriting must start from an SEO Audit so that you can check the status of the optimization of the site Web and recommend technical and content improvements to the customer. Only after this step do I rewrite the texts to make them persuasive, complete, and optimized for the search engine. In addition, I take care of SEO publishing projects from scratch, starting from the basics, for example by choosing quality SEO hosting. Finally, I measure the performance of every single web page. The measurement of the results is the basis for new improvements and to act promptly so as not to give up the position gained to the competition.

Why invest in a freelance SEO Copywriter

It is above all thanks to the contents that people choose to contact one company rather than another, because they break the ice, attenuate the natural resistances we feel when we don’t know something and we don’t know if we can trust it or not. The job of the freelance SEO Copywriter is to write excellent content designed for search engines and powerful enough to convince readers to take action, leveraging their emotions.

By merging technical skills, strategy and writing, the SEO Copywriter drives traffic to the website, draws paths between pages, and accompanies the reader towards conversion: contact the company, sign up for a service, buy a product.

Investing in a pro with these skills is not an expense but an investment, because the optimized content, once published, remains online and indexed for a long time, continuing to bring users to the site Web and turn them into potential new customers interested.

This is possible because the SEO Copywriter – if he has a solid experience behind him, it is good to remember – knows how to move at ease between the different facets of Web Marketing.

• Design content designed to respond to user searches.
• Optimize web content so that Google can see, understand, test, and position it where target users can find and read it.
• Once people land on the site, it makes the content engaging, enough to persuade them to take action.
• He does not just write, but searches and selects the right keywords, that is, those that will bring interested users to the site.
• It doesn’t focus on keywords, but understands users’ search intentions and satisfies them with quality content. In this sense, hers is a real Content Marketing job.
• Analyze the scenario to create content that meets the needs of your target audience.
• Study competitors to find new opportunities, dig to understand audience needs and industry characteristics.
• It gives the company research and analytical data to help it grow.

Yet, it often happens that companies and professionals decide to go it alone and end up spending entire days writing content for their websites, taking time away from their business.

Many of them, after the initial momentum, drop out at some point, because creating content that is compelling to the reader and optimized for search engines takes time. It takes years of experience and daily practice to understand which content works best and how to design it to inspire people to take action.

Delegating this task to a professional SEO Copywriter is the surest way to publish content that converts and focuses your energy on your business.

IF YOUR SITE OR BLOG IS INVISIBLE AND NO ONE FINDS YOU ON GOOGLE, WE NEED TO TALK.

SEO and Copywriting can introduce you to your ideal customers and, consequently, grow your business

thanks to quality content.

Why an SEO Copywriter is essential to promote yourself properly on the web

We live in a world where the promotion of a product or service necessarily passes through the Web. Therefore, presiding over the main online channels that “distribute” information to users and end customers – search engines and social networks among all – does not it is more of a possibility, but an obligatory choice, as long as there is a clear strategy upstream, in which SEO Copywriting is a fundamental piece.

To promote an online company, you cannot improvise. The strategy should always be entrusted to experienced professionals: a work team – which also includes a freelance SEO Copywriter – capable of giving a clear direction to the content strategy, so that it is functional to the company’s objectives. The activity of Content Marketing Strategy, in fact, never disregards the definition of the objectives to be followed, the target to be intercepted, the available budget and the communication carried out over time.

All elements that the SEO Copywriter uses to preside over search engines, designing quality, persuasive and optimized content for Google and others.

What an SEO Copywriter does specifically

Analysis, SEO Audit, consulting, optimization, editorial management, writing, and monitoring. The work of the SEO Copywriter develops along with different phases, according to a method that starts from the strategy and which also includes corrective actions over time.

1. Preliminary analysis – In this first phase of the work, the SEO Copywriter analyzes the scenario – company, sector, competition – so that the client can know in advance the ROI (return on investment) of SEO.
2. SEO Audit – It is an in-depth analysis of the company website that evaluates all the elements necessary for optimization for search engines: information architecture, site structure, page loading speed, usability, internal link structure, optimization of tags and existing content, indexing verification (has the site been included in the Google index or not?).
3. SEO Content Strategy and consultancy – After the technical analysis, we move on to the actual consultancy, which affects both the contents and the optimization for search engines. The strategy developed with the team and which I propose to my clients combines SEO Copywriting and Content Marketing, therefore the optimization of the site – and the blog – for search engines, set within a strategic activity of promotion, thanks to the contents.
4. Website optimization – Identify the keywords, each page of the website must be optimized following the rules of SEO Copywriting
5. Editorial management of a blog – The blog plays a central role in the SEO and Content Marketing strategy. It is through the design of content capable of intercepting users even when they are far from the purchase, that the seed of the first contact with a potential customer is sown. The blog articles have a dual role. On the one hand, they inform – they respond to a doubt, tell or explain something – and intercept the so-called “information searches” and therefore attract curious readers, but not yet ready to commit themselves to request a quote or purchasing a product. On the other hand, they break the ice, creating the prerequisite for relating the user to the company.
6. Content production – This is the actual writing phase of the articles: the contents defined in the editorial plan finally take shape and are published according to a pre-established calendar.
7. Real-Time Performance Monitoring – The SEO Copywriter’s job doesn’t end with writing and publishing. Once launched, the strategy must be tested using monitoring tools such as, for example, Google Analytics and Google Search Console, to verify what traffic is generated on the site, whether it is quality traffic – that is, if it attracts users in target – and possible improvement actions in the field.