The e-commerce industry is still considered young and growing a little bit every year. However, this industry has seen the most significant growth these past two years, mainly because of the pandemic. Surveys show a 44% increase in sales from e-commerce sales last year alone.
With the increase in the demand for online shopping sites, more and more companies worldwide are jumping on the wagon. Unfortunately, this has led to the saturation of the online market, which only increases competition.
How to Grow Faster In the Online Market?
Without the right guidance and knowledge, making your online business, successful can seem quite challenging. If you are a new company looking to make your mark in the online industry, this article is the ideal read. Here you will learn about some proven ways of increasing online sales and the overall online reputation of your company.
1. Build Brand Awareness:
This is one of the main things that can help any online company grow overnight. Brand awareness mainly deals with improving the accessibility and recognisability of your company. One way to do this effectively is with a strong SEO strategy. Ensuring that your website shows up on the first page of SERPs is essential to growing your customer base.
Start posting regular updates on the different social media channels, and use the right keywords on your content. However, this can be quite confusing in the first days of opening an e-commerce website. With a capable e-commerce consultant, you can rest assured that all of this will be taken care of.
2. Build Network:
The second most important thing to survive in this cut-throat market is to make liable contacts. Staying in touch is one of the ways you can ensure to reach your audience and convert them to paying customers. Surveys have shown how email is still one of the best mediums to do this.
With an efficient email lead-generation strategy, you can easily make contact with interested customers more personal, making your company more accessible to them. However, for this, you need an effective way of collecting your viewer’s email addresses. The best way to gather such data is by including an opt-in email capture form on the website. You can add one after the checkout process as well.
3. Optimize For Mobile Use:
Starting from shopping to learning new things, mobile phones have become a common commodity to everyone. With mobile phones becoming more and more important in a consumer’s life, optimizing your website to function well on a mobile phone is absolutely important. Surveys have shown more than 55% of e-commerce sales are done on mobile phones. Designing a responsive web page can help it adapt to the different screen sizes.
Before you make the website public, run a few quality assurance tests, ensuring that all buttons work properly, the content is appropriately sized, and there is no lagging in the interface. Your ultimate goal is for the site to run smoothly on any mobile device with ease.
4. Collect Feedback:
Lastly, you have to learn how your e-commerce site is performing in the industry. This makes taking regular reviews and feedback quite important. While you can ask your designers and workers for feedback, it is better if you give your consumers a forum as well.
On the other hand, product reviews work wonders when it comes to the conversion of leads. Surveys have shown more than 90% of consumers rely on reviews before buying a product. Adding a few positive reviews on your products as well as the whole website can significantly help you grow your business.
These are some of the fundamental ways you can develop your e-commerce business from the ground up. Along with that, there are a few responsibilities you need to undertake as a business owner. If the technical world is too confusing for you, you can always seek customer experience consulting from professional companies like DASCX.
They have been in the industry for quite a few years and can effectively help you mark your existence in the online industry. Rest assured, with the right planning and execution, you can take your online company to new heights.
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