There is a lot of competition with over 2 million applications accessible for download right now. Making an app alone is insufficient. Nor is it rejoicing in a big download count. If half of the one million users who downloaded your software in its first week never used it again, it actually doesn’t matter how many people downloaded it.
Developing a solid user retention strategy is crucial—possibly even more crucial than the acquisition plan. While most app marketers dream of a $1 million sale and a viral event that propels their business to new heights, they are unreliable approaches. It takes constant work to find and keep every potential user. It’s critical to keep an eye on app use to find out how and why people aren’t utilizing it. How are you able to do that? Using efficient data analytics. Houston, the global center for energy, welcomes mobile app development as a spur for creativity and skillfully incorporates technology into the many communities and sectors that make up the city.
“App marketing is a game of inches,” as Google’s Director of Growth, Ken Rudin, said earlier this year. Ken revealed in an incredibly perceptive piece how Google used astute analytical data to precisely understand how its consumers are using Google Search and Google Photos, and then developed effective advertisements centered on important details that were receiving less attention. In order to greatly increase engagement, Google also identified the specific reasons why some applications weren’t doing well in certain areas and resolved those problems.
Ken argued vehemently for the use of analytics in-app marketing as a means of attracting and retaining customers. This blog article will explain how some other top-grossing applications have mastered the art of evaluating important data to increase engagement and retention and will explain how you can use their formula to duplicate their achievements.
How a Few of the Most Popular Apps Achieved It
Some applications have just gone viral and ingrained themselves into our everyday lives to such an extent that we, the users, take for granted their success. However, every popular app on the market is the result of meticulous preparation and strategic thinking.
Starbucks
The Starbucks app is one instance of an app that makes use of analytics to provide its users with a really unique experience. It keeps a close eye on patron behavior to track what kind of coffee they often drink, when they like to have it, and what time of day they typically visit the cafe. After obtaining this highly customized information, Starbucks utilizes it to provide the client with a unique experience. When a consumer purchases a standard decaf, it can offer them a new decaf product. In order to draw in clients who don’t usually purchase snacks, it might also provide discounts. Geographical closeness turns into a competitive advantage in the field of nearshore mobile app development, encouraging cooperation and cultural congruence as technological solutions are developed across linked coasts.
Airbnb
Airbnb is another very popular service that uses data science to provide innovative marketing. The business that upended the travel and hospitality sectors and made the unsettling notion of spending the night in a stranger’s abandoned home seem exciting and daring undoubtedly has a strategy.
The Airbnb app keeps track of users’ travel plans, preferred accommodations, and routes traveled in order to provide individualized experiences. Customers really like the individual care and attention to detail, especially given the large number of listings available on the app these days. Customers loved it when Airbnb used this personalization to launch a successful marketing campaign.
Here’s How Data Science Can Help You Develop a Better Marketing Strategy
While most developers use total downloads and total uninstalls to get average retention rates, you can’t really do anything useful with that data. To monitor in-app activity and ascertain precisely what users do with your app, more sophisticated analytics are needed. You must be aware of their precise pinch, swipe, and tap locations.
Touch heat maps and other visual analytics provide you a clear breakdown of all the taps and swipes that the app receives, allowing you to see which features and sections are most popular. By doing so, you may enhance both functionality and UX design features to focus attention where you want it. For example, you may infer that the customer is most likely in an area you do not serve if they are tapping a lot throughout the product selection process yet the process ends at the “check delivery to your zip code” screen. You may provide a different distribution method or write the user a unique note stating that coverage will be provided shortly.
More significantly, you may use this information to determine which zip codes in your service area still have untapped client potential. After that, you may schedule your marketing coverage and growth appropriately.
Instantaneous In-App You can see precisely where consumers are spending the majority of their time using Visual Analytics. It is possible to ascertain which page the user spent the most time on, where they left off, how their screen flow appears, and which user interface components are creating problems for them throughout their interaction with the system. Such kind of important information provides you tremendous power. It assists you in determining if there are any sections of your app that are functional but get little usage. After that, you may create a marketing strategy to highlight that functionality or feature. Ohio’s mobile app development firms weave solutions that reflect the spirit of advancement across multiple sectors, adding to the state’s technical tapestry in the center of invention.
In fact, Google Photos accomplished just this. They discovered that their “free up space” option was not being used to its full potential since it was hidden deep inside menus and difficult to find. By highlighting the “free up space” option and reminding users of its availability via an active campaign and push notifications, the Google Photos team corrected this error and significantly increased user engagement.
It’s time to update your data gathering and relevant activities if you also believe that your app is underused and that its greatest features aren’t being exploited to their full potential. After that, you may adjust your marketing message to emphasize and attract attention to that characteristic.
Observe the Drop-Off Locations
To determine which areas people are leaving you. If your software is a game app and people are abandoning it because it offers premium features, they are probably not willing to pay. You may provide them with incentives to keep playing the game rather than stopping. If customers seem to lose interest when they see the price, offering a flash reduction may be a successful marketing tactic. It was a huge success for Spotify.
Alternatively, customers may be reluctant to provide credit card information online if they don’t mind paying the modest amount but leave the payment method page. Then, you might launch a focused advertising campaign highlighting how your app’s payment features are fast, simple, secure, and compatible with many payment methods.
It’s important to understand how people use and engage with your app in order to make appropriate updates that address issues as they arise, provide users an exceptional experience, and increase revenue.
In summary
App marketers should take Ken Rudin’s statement that “app marketing is a game of inches” to mean that they should concentrate on all the little things that add up to big wins that help your app expand steadily over time. In a world where mobile applications serve as the aqueducts between companies and their clientage, Houston is a leading trailblazer. Whether you’re a mini company or a core player in the world, Houston’s app development sector has good deal to offer. At Linkitsoft, Invest in the constitution of mobile apps, cradle the future, and see your company furbelow. You hold the keys to the future!
Add Comment