Gone are the days when Instagram was just a social photo-sharing platform. As we saw in an old article, Social Media Marketing Agency Mohali Instagram is one of the fastest growing social media apps today . The platform has already reached over a billion users. Every day, more than 100 million photos are shared; this network is therefore ideal for building brand awareness, developing marketing, effectively reaching the right audience and establishing a positive brand reputation.
However, with the constant increase in content on Instagram, engagement has seen a drastic drop lately. So here are our tips that will help you improve your engagement rate on Instagram.
1. Publish at the right time
Every business has a different audience. As a result, the activity of your audience on Instagram may be entirely different from that of players in your industry. So you have to get to know your community: look at your statistics; you will get the most relevant insights to get to know your followers and their habits.
To benefit from instant engagement, it is best to post when your community is active on the social network. It is therefore important to test different times of the day, without neglecting weekends, in order to know the time of day when your audience is most active.
In addition to the time of publication, one must also find the frequency of publication. So you still have to do some tests based on your goals. You can then make sure that you don’t post too little or that you don’t put too much pressure on your community by posting too much content (which could in fact be a cause for unsubscription).
2. Photo, Video, Stories: adopt the type of post that engages
Instagram offers different publication formats: photo, video, stories, live videos, carousel… The new formats have many advantages. Play with all the possibilities offered by the platform in order to vary the types of content , do not settle for the classic format.
As we know, Instagram is a great visual medium, but the average engagement of videos is growing faster than that of photos.It is therefore an opportunity not to be missed. Especially since Instagram has very simple editing functions to create fun and shareable videos. You can create different types of videos: a slideshow, Social Media Marketing Agency Mohali a practical video, an interview to answer questions, a funny video or a video that shows the use of a product for example.
If you want to increase your reach while keeping the classic format, use raw, original, enticing photos and don’t hesitate to retouch them and use filters to give them a consistent tone between them.
As you know, hashtags play an important role in the success of your business on Instagram. To reach your target market and increase engagement on your posts, you need to use the right hashtags.
- Their use is very common and really helps to attract new users to its content.
- However, you have to choose your hashtags carefully.
- Do not be too generic, because the more hashtags are used, Social Media Marketing Agency Mohali the less chance you have of appearing for a long time in the top post on this hashtag.
- It will therefore be easier to be visible on a niche hashtag which will be less competitive to appear in the first 9 posts of the hashtag.
4. Organize contests
One of the most effective ways to engage your community on Instagram is to offer them contests: offer products, a discount, an invitation to an event… Choose a simple mechanism, but one that can boost engagement: repost one of your posts, like, comment, tag someone else in the comments, post an image on their account with a dedicated hashtag…
For your game to really engage your audience, use Instagram’s strength: the visual. Please note that the competition must correspond to the expectations of your community for it to want to participate. You can promote it by sponsoring your post or by communicating about it on your other social networks. And of course, Social Media Marketing Agency Mohali publish the results on your account!
5. Expand your audience with influencers
If there is one platform where the influence is indisputable, it’s Instagram. Influencer marketing on Instagram drives the most engagement with businesses.
- To increase the organic reach of your publications as well as the notoriety of your brand, you can therefore set up partnerships with influencers.
- For a successful partnership, you will need to find the right person, the one who will have the same values as your company, who will be in the same sector of activity and the one who will be able to generate commitment.
- You have the choice between several types of influencers in several fields.
- we explain everything in detail here in our article on how to choose an influences !
6. Monitor trends
If you want to achieve success in online business on Instagram, you need to track the right metrics : increase in your followers, likes, comments, your top posts, the number of clicks on your URL…. Based on your results, you will be able to determine what works best for your brand and what works less well.You will also have more clarity on what you should improve.
In addition to all this, it is necessary to monitor trends , whether in your industry or your competitors, you must stay informed of new methods and adopt them to generate engagement and not be forgotten.
7. Offer discount codes and discount coupons
Today, the French hardly buy any more without promotions, they wait for reductions to buy. Give them exclusive discounts under your photos or in your stories on an ephemeral basis. But be careful not to do it too often, at the risk that your customers will be used to it and no longer buy without promotion. Wait for special occasions such as holidays, your brand’s birthday… to promote your offers and prevent your products from depreciating in the eyes of your customers. Your followers will then be more attentive to your brand and your content. It may also generate new subscriptions.
It’s one thing when you’re talking about the merits of your products… but it’s another thing when your customers are recommending your products. Collect as many testimonials, reviews, stories, Social Media Marketing Agency Mohali videos as you can about your products, and post them on Instagram as a photo with a quote for example. Customer testimonials show how other people have benefited from your products and are a powerful tool to establish authenticity for your brand and inspire potential customers to take action.
9. Reply to comments!
The best way to have an engaged community is to start by engaging platform users yourself. Respond to comments! And not just when it comes to compliments or questions.
Negative comments are surely the most important ones to respond to. Show your community that you are listening to them, that you take their comments into account, that their opinion matters to you and do not let negative comments affect your business. At the same time, know how to value positive comments and create your brand story around them.
You can also encourage comments by asking questions in your posts. In short, it’s up to you to engage your community if you want it to be active.
10. Post exclusive content
Offer exclusive content to your community: you can launch advertising campaigns, teach how to use your product, make counts for a product launch, offer discounts and special offers, create contests and giveaways, highlight new products and featured products. You can use a mix of photos, videos, and stories. Give a link to certain blog posts, websites or profiles. Only one rule: hook your subscribers!
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