Top 6 Trending Videos By An Animation Video Production Company

Up to 80% of businesses plan their marketing strategy with animated videos, which is a great advantage for an animation video production company to increase its scope in 2022. Animated videos are a great source of visual learning and transmit up to 90% of information to people. People are more attracted to visuals than written content in this digital era. Animated videos have become an effective communication medium among businesses that use them as marketing tools. Research shows that the human brain processes visuals 60,000 times faster than textual content. Therefore, it is beneficial for businesses to brand their product and services through engaging, attractive, and compelling videos.

Last year, the US experienced a 94% increase in videos post person, which contributed to businesses creating brand awareness and increasing customer reach. Currently, more than 4 billion video streams are on Facebook every day. These videos provide all the information to customers eager to enhance their experience with new brands. As a result, up 80% of the viewers turned to regular customers, and 50% of them looked for more information about their favorite brands. Hence we can not deny the importance of animated videos as they can do wonders for businesses.

Here we will discuss animated video trends that will help businesses expand their reach in 2022.

Top 6 Video Trends By Animation Video Production Company

In this visual era, animated video production creates a buzz with engaging, communicative, and compelling videos. These videos are not just entertainment sources but have become effective marketing tools to grab customers’ attention. Animated videos prevent boredom and keep customers stuck to it till the end.

However, there are many animated videos with different contexts and emotions narrating or conveying messages. Most businesses use animated videos to explain their service story in an engaging way to impress customers and convince them to call an action.

An animation video production company will be seen following trends in 2022:

1. 2D Animation Videos

2D or traditional animation is one of the oldest video-making leading marketing processes. 2D characters, shapes, and images are the core element in this video trend. It is an old animation video production trend, but its flexibility and attractive nature make it popular in upcoming trends.

Many businesses use 2D animated videos as their product explainer videos and make a lot of effort to create compelling videos. However, video makers have endless options to edit animation frame-to-frame or vector-based rather than redrawing the same characters and images. Additionally, it can be time-consuming, but with digital animator tools, it’s a snap.

2. A Blend Of 2D And 3D Animation In Videos

Want to leverage the embrace charm of 3D animation in your 2D video? What if you combine 2D and 3D animations? The combination is rare but incredible to imprint an ever-lasting impact in your video. The unique video trend comes with a peculiar combination of elements, in which 2D characters and images are animated in 3D style, making things move amazingly.

However, it is challenging to mix up 2D and 3D elements in a single video, but the result is nothing but wonderful. It may be costly, but it could do something more than usual for businesses.

3. Animated Typography Videos

Text in videos sounds odd, but it is something beyond engaging when animating text. For people who understand videos with scripts or subtitles, animated typographical videos are worthwhile. Generally, businesses use animated typography in explainer and infographic videos, interactive statistical models, product presentations, and training videos to better understand the concept. Moreover, these videos can brand products and services, where businesses can portray their brand ideas in textual content.

Businesses with a tight budget but who want to build professionalism in their marketing process can use typography to deliver brand messages interestingly and attractively.

4. 3D Animation Videos

The 3D animation trend stands out for delivering state-of-the-art, high-quality, and finished videos. These videos have wonderful things to show people and hook them for them till the end. Aesthetics, rotational impact, eye-catching graphics, and dynamic impacts are nothing but amazing.

However, 3D animated videos are always in trend and help businesses attract their customers. The primary goal of 3D animated videos is to do less with drawings but more with moving characters. Therefore, an animation video production company engages 3D professionals who work on keyframes and movements to develop a world-class marketing video.

5. Stop-Motion Animation Videos

The Stop-motion animation video trend is similar to traditional, but it will be the leading video-making trend. Stop motion animation is a series of still images that are slightly different to show movement. One of the big differences between traditional and stop motion animation is capturing images and moving objects.

In stop-motion, video artists capture images of objects and slightly move them to take another. The process is repeated again and again until the scene is completed. Once it is done, video producers use each photograph as a frame in the animation. In simple words, we can say that these images are tied in a string to create an illusion.

Stop-motion animation videos are not costly, as these videos do not require any tool, equipment, or site to shoot a video clip. So businesses can include this emerging video animation trend in their video marketing strategy to deliver a great visual experience to the audience.

6. Whiteboard Animation Videos

Whiteboard animation videos are great if you show a hand-drawn impact in your brand videos. White animations are next-level explainer videos in which video makers have countless options to do wonders and deliver a wow effect. You can draw images of characters and include voice-over narrators that complement visuals and convey brand messages.

Generally, businesses use whiteboard animations for educating and marketing purposes. It makes things quite simplified and clear to the viewers. As a result, viewers get the intended message which is the first step towards success.

Conclusion

In a nutshell, animated videos are a dynamic and versatile medium of marketing communication that uplifts your brand story to the next level. Above are the top 6 animated video production types trending in 2022. Making customers is the core business need so that these video-making trends will work for you and successful marketing.