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Top Amazon Brand Protection Programs

amazon a+ content guidelines

Marketplaces on the internet have emerged as among the top sought-after locations to sell goods to buyers from all over the globe. Amazon particularly has a huge number of sellers and buyers all over the world.

Unfortunately, online marketplaces are perfect for the infringement of intellectual property rights, counterfeiters trying to cash in on the trustworthiness which has been created from legitimate brand names.

Sellers with registered brands profit from Amazon’s assistance in identifying and eliminating bad listings.

Additionally, sellers can themselves detect bad listings by using specific search tools made available on the website.

Understanding the Amazon philosophy of brand protection

When businesses first begin selling their products through Amazon They quickly find out that one thing: Amazon is determined to provide the best possible experience for the consumer, not the seller.

It’s unfortunate but reasonable, and you should be aware of Amazon’s guidelines and be aware of how to adapt your business’s operations to meet them.

One of the most important aspects is knowing the rules the platform uses for its listings of products. Here’s a brief overview:

  • Amazon considers listings to be public property. If you are selling the same product like yours on the site and you want to add your offer on this product. Similar to the product listings. Other sellers are able to add their own offerings if they offer the same products and do not violate any regulations.
  • If you don’t want anyone else to sell your items on Amazon, however, there’s no way to stop it. You can contact Amazon to remove the copyrighted images or description text However, they can’t take down the actual product.
  • Any seller can sell their product on Amazon so long as they can legally purchase the product.
  • Amazon will not take products from its website in the event that third parties violate the terms of their agreements as resellers with the manufacturer.

This is all pretty awful for sellers, however, there’s some positive news as well.

There are a few helpful tools Amazon provides to companies to aid them in their efforts to protect their brands on Amazon including the Amazon Brand Registry Amazon Project Zero and Amazon’s Amazon transparent program.

Amazon Brand Registry

Amazon Brand Registry advantages:

  • It provides far greater control over products sold through Amazon to the rightful holders of intellectual property.
  • Amazon brand registry program will allow you to modify the information that appears on the listing
  • It helps you speed up the process of approval for ads
  • It assists in removing vendors who violate your IP.
  • It gives you access to the amazon A+ content feature.

You can find out more details about the Amazon A+ content and its benefits on SellerApp’s blog post.

Project Zero

In March of 2019, this is Amazon the most recent and aggressive response to counterfeiters that are operating on the market. It brings three advantages to the companies that participate:

  • Automatic IP protection.
  • Self-service removal of counterfeits, both of which are absolutely no cost.
  • Serialization of products offered as an optional, paid-for feature.

Transparency Program 

In 2017, the program was designed to detect and eliminate counterfeit products from the marketplace. It operates by requiring that ‘protected products’ undergo an additional verification process prior to their last delivery phase.

The company has tested the tool first by unveiling it in its own products as a trial. The tool currently is accessible in a range of countries, including those in the United States, Germany, Canada, France, India, Australia, Spain, Italy as well as in the United Kingdom. 

Recommended guide: eCommerce business guide with digital gifting.

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Stella Sharon

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