search engine optimization can have such a positive impact on your website that it becomes a key driver of your marketing campaigns. In fact, research shows that websites that have strong SEO see 70 percent more organic traffic than those that don’t. But while everyone knows they should be optimizing their content for search engines, very few people actually know what this entails. What kind of content improves your rankings? What kind of strategies improve your rankings? And how do you build up a good ranking without wasting all your time and effort? That’s where SEO Brisbane services come in. This blog post will take you through the top on-page SEO factors for fast impact and show you how to use them to get results as quickly as possible.
Keyword research
Keyword research is the most important part of your on-page SEO strategy. Keywords are what people search for in a search engine, and if you want to get noticed by the search engines, you need to choose keywords that people use when they’re searching for something relevant to your website.
It’s also important to understand how often different keywords are searched for and how competitive each keyword is in order to choose the right ones for your website. And as we mentioned earlier, using long tail keywords allows you to rank higher than if you were trying only short head keywords (which usually have more competition).
Google Search Console
- Google Search Console (formerly known as Google Webmaster Tools) is a free and essential tool for SEO.
- It allows you to monitor your site’s health, diagnose indexing issues, and fix site errors. You can also use it to track search performance and optimize your site for the best possible results.
Page titles and meta descriptions
- Page titles and meta descriptions. Don’t forget to include a keyword phrase in the title, meta description, and first paragraph of your content: The page title should be relevant to the content on that page, while the meta description should be descriptive but brief (150 characters or less). For example, if you’re writing an article about SEO keywords, you could use “Search Engine Optimization” as a keyword phrase in all three places. If you’re writing a blog post about SEO tools, try using “SEO tools” or “free SEO tools.”
- Images: File names are searchable just like titles are; however, it’s more common for people to see images rather than file names when researching products online (and therefore more important). Make sure each image has an appropriate name that includes your target keyword(s).
- Alt tags & Image filenames: If possible (and only where appropriate), always use alt attributes on images so they appear correctly when viewed by people who cannot see them due to disability or other reason such as blindness or color blindness
Internal linking
Aside from making sure that all of your pages have relevant keywords in their titles, you need to ensure that your internal linking structure is optimized. This means linking out to other pages on the site and linking in. The benefit of this? It helps build a healthy link profile and makes it easier for Google bots to crawl through your site more efficiently, while providing users with better navigation options.
As far as internal links go:
- When linking between different types of content (e.g., video vs blog post), make sure there’s an appropriate context for each link; if something doesn’t fit into what someone would expect from both pieces being linked together then don’t put them together!
Image optimization
We have already discussed a few on-page seo Brisbane factors, but one of the most important ones is image optimization. Optimizing images is not as easy as it sounds. You need to know what to optimize and how to do it.
Let’s start with the basics of image optimization:
- Use alt text for each image on your website
- Use title attribute for each image on your website
- Use image filenames as per SEO conventions (filename should be in lowercase)
Make sure that you have optimized your images by using title tags and alt tags, along with doing internal linking within them
Add Comment