Watching videos accounts for one-third of all online activity, and that percentage is steadily rising. Why not employ consumers’ preferred online information sources if you want to engage them, inform them about your brand, and win their business?
Video is rated as having the best ROI by 51.9 percent of marketing experts globally, and video converts better than any other media, according to 70% of those same marketing professionals. However, this does not imply that making a video is the solution to all of your marketing objectives.
There are an astonishing number of subpar marketing videos floating around online, so take advantage of your chance to stand out. High-quality video material can help your business experience its next big boom if you combine it with the correct targeted message. This is why:
User Engagement Is Driven by Video Marketing
The average internet user spends 88 percent longer on websites with video, shoppers who watch video are 1.81 times more likely to make a purchase than non-viewers, and even just the word “video” in email subject lines increases open rates by 19 percent, click-through rates by 65 percent, and decreases unsubscribes by 26 percent.
In comparison to text and graphics combined, video generates 1,200% higher shares on social networks.
Putting away aggregate statistics, this real-world example helps to illustrate the benefits of using the appropriate video strategy.
Video Aids in Content Ranking
Companies with video generate 41% more online traffic than those without it, and web sites with video are 53 times more likely to rank on search engines’ first page. However, not every video is made equally.
Which of the following do you believe is more likely to be viewed: a professionally made, visually appealing piece or a subpar, grainy video? Create compelling content that people want to watch and share, and you’ll provide people another way to discover and interact with your business.
More factors than only your search ranking are affected by quality content. According to a study, it found that watching video advertisements raises consumer purchase intent by 97%.
Your video approach will be well-positioned to be a marketing success if you produce engaging, quality material that consumers like.
Video Increases Customer Conversion
Businesses that employ video see a 49 percent faster increase in revenue year over year. Additionally, websites that use video typically convert 4.8 percent of visitors compared to pages without video at 2.9 percent.
However, quality continues to be the primary factor in conversions. According to a study, videos with at least four out of five stars had a buy rate that was more than twice as high as those with only three ratings. If you invest in your content, the return on investment will come naturally.
The Yellow Strawberry, an digital marketing company can very well help you grow your business by using the digital marketing strategies. They provide top-notch services of digital marketing in Thane.