As a business owner, there are two things one cannot afford to ignore – web design and search engine optimization (SEO). Companies need to make sure that these are enough to satisfy search engines and customers alike.
A bad web design can make the business website rank lower on search engine results pages (SERPs). Meaning that if a customer goes to platforms like Google or Yahoo, the website will be placed at the far end of the listings. And only fewer than five percent of online users navigate outside of the top spots of SERPs. If people cannot find the website right away, the business will lose its chance of making a sale.
What makes a website good? It should be easy to use, understand, and navigate. If the design is confusing or unintuitive, you’ve created a bad web design. The end result is a website that won’t do what its owners hope it will do. Users will not remember it, and the experience will be bland and uninspiring. And this is a surefire way to fail. If you want to improve the quality of your site, read on to learn the secrets of good web design.
Firstly, make your website easy to navigate. The navigation bar on a website should be eye-catching and obvious. Your site should also have a menu or other useful information. Your site should be easily accessible. The navigation should be at the top of the page, so that users can access it quickly and easily. It should also be self-explanatory, so it doesn’t have to be explained. The same goes for your content.
Lastly, don’t use inconsistent style. Bad web design should be consistent throughout the website. All content, sub-headers, and headers should have the same styling. For example, an orange sans-serif font with a dark red rollover state is bad web-design. An overcrowded site looks less credible and has a chaotic, disorganized look. A simple and clear layout will encourage visitors to explore the rest of the website.
Moreover, a website with poor navigation is likelier to lose a visitor. Modern consumers often want an online platform that streamlines and simplifies the entire process. So, company owners must see from the customer’s perspective when building their website. People who find trouble using a business site will immediately go somewhere else. And a quick Google search can help them find an alternative easily.
Another factor that can drive away search engines and customers from the website is mobile unfriendliness. An online site with better mobile performance is typically ranked higher than mobile-unfriendly ones. Furthermore, since people are increasingly becoming dependent on mobile usage, it only makes sense to optimize a website to meet consumer needs.
If enterprises want to leverage web design and SEO, they can always rely on trusted agencies that provide these services.
Searching for the best SEO company can be challenging for businesses owners, especially with so many options in the market. Therefore, they should consider factors like their requirements, budget, and the packages offered by the agency. This way, enterprises can choose the ideal SEO services provider that meets their needs and understands their niche deeply.
Digital Marketing Agency presents this infographic that discusses the roles of web design and SEO in getting higher online rankings.
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