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What is the Impact of VAT in UAE on the Retail Sector?

The federal and emirate governments of the UAE provide numerous public services to their people and residents, including hospitals, roads, public schools, parks, trash management, and police protection. These services are financed using government funds. The VAT in UAE provides a new source of revenue for the nation, thereby contributing to the future supply of high-quality public services. It also helps the government achieve its goal of decreasing its reliance on revenue from oil and other hydrocarbons. On January 1, 2018, a 5% VAT rate was implemented in the United Arab Emirates.

Why does VAT impact Retail Companies?

Demand for business-to-business goods and services is less impacted by VAT because VAT-registered enterprises can recoup the VAT they incur on business-related expenses. There is no genuine motivation for a VAT-registered business customer to delay or accelerate purchases if VAT can be recovered regardless. However, this is not the case for businesses selling directly to customers. Due to their inability to recoup VAT, that VAT “sticks.”

VAT implication for the retailer:

1) When Retailers Offer Discounts:

Retail stores may give customers a discount on the total price of a product in the form of a percentage or a fixed amount.  In the event of a discount, the consumer receives a price reduction and pays only the remaining balance. Thus, in such instances, VAT on goods/services would apply to the amount of the consideration received by the customer after discount, subject to conformity with the VAT legislation’s provisions, i.e., such reductions would have to be financed by retailers and customers would have to benefit from the price decrease.  In such cases, retailers should ensure that discount expenses are neither passed on to customers nor subsidized by a third party. If the discount, or a portion thereof, is financed by the manufacturer or any other party, the financing may be liable to VAT.

2) When Retailers Provide Exchange Offers:

Customers are given the option to swap their old merchandise for brand-new items. Customers may be compelled to pay just the variable consideration that results in a price reduction for the new product. Nevertheless, the old goods returned by customers may be considered non-monetary consideration, and the merchant may be required to pay VAT on the consideration received plus the market value of the non-monetary portion, i.e., the total selling price of the new product.

3) When Retailers Offer Free Accessories:

Additional goods/accessories/parts must be packed with the main product at retail outlets. Typically, these products are sold as accessories/parts alongside the primary product. In certain instances, products should be classified as a combined supply, the consideration obtained for the principal component should be considered a package, and VAT is also due on the total consideration received.

4) When Retailers Offer Cashback via Third Party:

Third-party/banks collaborate with businesses to offer customers cashback following a transaction. Merchants shall supply the consumer for full consideration, and third parties/banks shall provide cash back to the client upon receipt of confirmation of supply from retailers. In these cases, the cashback offered by third parties or banks would be treated as a separate transaction. Since there is no underlying provision of goods or services between banks and clients involved in the repayment of such consideration or between retailers and banks/third parties, the transaction should not be subject to VAT. Additionally, third-party/banks can get into a back-to-back agreement with shops to carry a portion of the cashback sum. In these instances, the cashback received from suppliers would also be exempt from VAT, as it may be considered a purely financial transaction between the bank/third parties and the retailer.

Conclusion

In the retail sector, groceries are the least affected because most items are exempt from VAT. Consequently, appliances and luxury goods are the most impacted by VAT. Due to the flexibility of this tax, however, it has the most significant effect on appliances. An increase in the price of appliances diminishes their demand, as the middle class mainly purchases them. Due to this, businesses are competing to increase appliance prices as little as possible to compete with one another. This forces shops to absorb at least a portion of the VAT and not pass it on to their customers. For more assistance, you can contact vat consultancy services in UAE.

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