Have you ever been captivated by a video that just seemed to have more action and impact? Well, there’s a good chance it was because of the motion graphics in the video. Motion graphics are a hugely popular trend in digital marketing right now—and for good reason! They can take your viewer on an emotional ride from one scene to another, engagingly tell your story, and help you connect with viewers at a deeper level. This blog post will explore the importance and effectiveness of motion graphics in marketing campaigns.
What is Motion Graphics?
Motion graphics or moving graphic design is a broad term for animation, video effects, and graphics. Animation can be defined as the process of showing a sequence of images to give the illusion of movement when played at a fast enough speed. In other words, it’s an object in a still image that contains visual information about the object’s movement when shown at a fast enough speed. In other words, it is also an agency of marketing communication that could allow the client to use moving images instead of static images in their advertisements. Therefore, it can be considered as a form of typography design for advertising purposes.
Motion Graphics Are Effective For All Industries
Motion graphics are used in various fields such as media, entertainment, computer animation, or mobile purposes. They are created with modern digital trends which could provide the outcome of movement to different forms of designs for marketing purposes. The outcome of motion graphics is widely recognized throughout industries and businesses to ensure that their products or services would be easily recognized by their target market. Motion graphics are used to communicate with the general public and attract possible customers to purchase their products or services.
Motion Graphics And Marketing – How Are They Related?
Today, marketing has become more popular than ever since marketing companies have started making use of motion graphics instead of still images. It is simply because audiences today tend to be intrigued by videos or motion graphics since they can communicate, connect with audiences and make them feel excited about the product itself. In this way, it is more effective in attracting a larger number of people to purchase their products or services. Also, with motion graphics, clients can save up on production costs since motion graphic videos can be used with simple editing. For example, a company can use a motion graphic that is about a certain product they intend to sell and broadcast it on different platforms such as television or the internet.
Therefore it is important to hire a professional motion graphics designer to ace your business marketing and advertising. This will help you take an edge over your competitor. This will keep your audience engaged and entertained.
Top Reasons To Use Motion Graphics In Marketing
Here’s why motion graphics should be used for marketing purposes:
1) Interactive Content
Ever watched a video on Facebook and wanted to click something within the video? Motion graphic videos allow for this type of interaction because motion graphic videos can have links built inside of them. That means once a person watches the first part of the motion graphic ad, they’ll want to go further and click on an element in the motion graphic. This way, they’ll be able to learn more about your product or service.
2) Engaging Content
Motion graphics are also engaging to watch especially if you use an emotional approach in your motion graphic ad. For example, motion graphics can make people feel things like sadness or happiness, making them want to continue watching it just so they can see what happens next in that motion graphic video. This stimulus will encourage engagement because people will want to know what happens to these characters in the motion graphic. Once again, this leads viewers further into your marketing funnel. And helps boost conversion rates at the end of the day when someone is ready to buy your product!
3) Longer Viewing
Compared to other forms of video, motion graphic videos are much longer. This makes motion graphics perfect for marketing because other forms of video are short which can be a problem if someone misses the call to action in that shorter form of video. However, motion graphic artists have mastered the art of longer motion graphics while still packing an emotional punch.
4) Internet Friendly
Another advantage of motion graphics is they’re very internet friendly so anyone accessing your website will be able to watch your motion graphic ad without any problems. They’ll be able to play it on their computer or mobile phone with ease. Which gives you a great return on investment (ROI) over time!
5) Wordless storytelling
Motion graphic videos almost always contain wordless storytelling that captures people’s attention better than traditional storytelling methods using words. People spend a great deal of time online looking at videos instead of reading articles or books. So motion graphic video allows marketers to tell their story without using any words at all. Fewer words equal greater customer attention.
6) Breakthroughs in motion graphic software
Motion graphic video has come a long way since the days of motion graphics being extremely expensive and taking up an entire room. The software now allows anyone to create motion design. It looks as good as any motion design you could find anywhere else. Several motion graphics companies are now offering free marketing templates. Make marketing accessible to everyone whether they are a Fortune 500 company or just starting with their first website.
7) Emotion sells
No matter what your product or service is. People will always be more likely to spend money on things they feel emotion for. Using motion design takes advantage of the ability to convey emotion much better than traditional text-based media can. People want to feel emotion from the products and services they use. Motion graphic video is a great way for marketers to connect with their customers on a more personal level.
8) Video marketing increase
97% of marketers say that motion design will play an important role in how companies market themselves going forward. More and more people are starting to watch videos online instead of reading articles or books. Motion graphic video gives your company a chance to tell your story without having to use as many words as you would if you were telling it through text-based media. It is becoming more important every day for companies to have motion graphics advertising videos on their website. Because more of their potential customers will be viewing these motion graphic videos compared with traditional text-based media like articles and books.
Conclusion
Motion graphics are an exciting and powerful way to engage your audience. They can be used in a variety of ways. From animations on the homepage of your website or too short videos explaining new features for your product. If you’re looking for inspiration to incorporate motion graphics into your marketing strategy. We recommend checking out this article that shares some creative examples using animated GIFs! With so many different applications, there is no reason not to start experimenting today with how animation might help grow sales at your business.
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