Commercial painting forms one of the key aspects in making a business successful. The concept of commercial painting is more than just selecting a specific colour shade because multiple considerations need to be made as well.
Therefore, in this in-depth guide, we’ll be going through the specific factors that need to be considered before choosing the ideal commercial paint colour.
Considerations To Understand When Selecting The Correct Commercial Paint Colour
1. The Purpose
According to a reliable contractor for commercial painting in Auckland, you need to choose your commercial paint colour based on the purpose you’ll be using your commercial space for. For instance, if your commercial is based around healthcare, then you need to choose colour shades that are soothing & muted. On the other hand, commercial retail spaces will be using bold & bright colours so that they can attract customers.
Finishes and the type of paint that will be used will also matter, which is why you need to communicate to your commercial contractor regarding any regulations or restrictions that are to be followed.
2. The Lighting
There’s no denying that lighting plays a crucial role in dictating how colours tend to appear inside a specific commercial space. Commercial spaces that receive a lot of natural light will do great with darker or deeper colour shades. On the other hand, commercial spaces that sorely depend on artificial lighting should stick to lighter tones instead.
Paint colour shades will also look different based on the type of lighting and the time of the day, which is why selecting the ideal saturation & brightness of the colour shade is crucial.
3. The Psychology Of Colour
In case you’re unaware then you must learn that – different colours affect human emotions and moods – as per science. Hence, you have to consider the same when choosing the ideal commercial paint colour. For instance, if you want to encourage the development of leadership among your employees, in your commercial space, then you can try red. Alternatively, if you have a fast-paced business, then you can utilise blue tones.
4. Be true to your brand.
Consider using the paint Colours you already have if your company has a consistent Colour palette across your website, business cards and exterior signage.
A recognizable exterior Colour scheme is a benefit that will help clients and visitors identify the building easily.
The brand values must be consistent to reinforce the message. It will make your headquarters stand out, but it can also help build brand recognition and loyalty.
Believe it or not, brand Colours increase brand recognition by up to 80%. This is only natural. When looking for items in supermarket aisles, you subconsciously focus on the item’s Colour.
Some additional suggestions:
- Warehouses – It has been proved via research that colours like beige, white or grey isn’t good for employee morale, which is why warehouses are generally painted yellow.
- Offices – Neutral colour palettes are best suited for office spaces.
- Retail Stores – Retail stores require vibrant colour palettes like orange, red, purple or pink so that customers can be attracted.
- Worship Places – Neutral colour shades like eggshell blue or burgundy are better suited for such commercial spaces.
And with that last suggestion, it’s time to finally conclude our guide. For any additional queries, get in touch with us today.
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