If you want to learn digital marketing, online courses on digital marketing can really prove helpful to acquire this skill. And choosing the best digital marketing course will help achieving a successful career in this field. These courses are not designed for digital marketing professionals only but for anyone having an online business- is a marketing specialists or marketing manager. Small business owners and entrepreneurs are also required to get these skills for their online business presence.
Pandemic in 2022 has played an important role in changing the landscape of marketing itself (bestassignmentwriter, 2020). It has brought a huge shift in buying behavior and platform for people. Now consumers have shifted to online platforms and online services. This can range from people buying groceries online to students buying Content Writing Services and digital marketing courses.
When students do google search on ‘digital marketing courses’, they only get half of the information on digital marketing domain of courses. But to gain a complete picture on these respective fields, you must choose to acquire digital marketing courses available online. As digital marketing is considered to be one of the most competitive field to leave ones mark in it. Furthermore, to produce the best digital marketing strategies in your businesses or start-ups, you must acquire certifications through online courses on it, to better comprehend the competitive environment of the market.
There’s a list of best digital marketing courses 2022 mentioned below to acquire training in this field.
CareerFoundry Digital Marketing Program
This is an online course for anyone who is interested in seeking a successful career in digital marketing field. Duration of this course is four months at 30-40 hours per week for full-time studying and seven months at 15-20 hours per week for part-time studying. It is totally self-paced, meaning that you get to choose the timings as it has no scheduled seminars or lectures prepared to attend.
This course is for those individuals looking for the guidance of a tutor and a mentor simultaneously. This course will teach you all the essential skills, processes and tools required to become an expert in digital marketing. This can also prove helpful for your digital marketing portfolio as you will learn to build many projects by the help of expert industry mentors and tutors.
LinkedIn Learning Become a Digital Marketing Specialist Course
These are online video tutorials for beginners. Free course with the monthly subscription option for those who want in-depth content. This course is especially for people who have no prior idea of digital marketing. This course is at a foundation level, teaching through two hours of bite-size video tutorials.
It begins with basic fundamentals of digital marketing fields such as basics of SEO (Search Optimization Engine), social media marketing, content marketing and Google Ads etc. This course doesn’t contain in-depth knowledge on any of these topics. But it offers a brilliant overview for beginners as it will equip you with this much knowledge that will help you in figuring out your best interests in this field. You can then easily decide on the area you want to expand further and get specialization in it.
This platform is the new face of Lynda which is a well-reputed online training provider. That got purchased in 2015 by a social media giant and then in 2021 it got rebranded. You can have the complete assurance and guarantee on the quality of content provided by this platform. This platform also provides other additional courses options to choose from. Duration of this program is 20 hours across 11 courses.
Marketing educators have found LinkedIn in business curriculum (Hutchins, 2016) as a top valuable resource to teach professional development. Along with providing a platform for exploring digital marketing such as SEO and content marketing.
Google Fundamentals of Digital Marketing
This is an online free accredited course for beginners who wants a commitment for short period of time. It contains 26 modules and self-paced over 40 hour’s duration. This course offers a more consistence experience to beginners. It is more suited to people who wants a change in their careers and for small business owners.
This program is run by an entire team of company trainers. It explores the basics with the range from digital content to business analytics. It also contains bite-size video tutorials but with short quizzes to test your knowledge. It contains 40 questions in the final exam or quiz. For your LinkedIn profile you can receive a digital certificate after passing your final exam. And this certificate is accredited by Open University and Interactive Advertising Bureau Europe.
Furthermore this program enhances your content writing skills because you come to know the essentials and techniques of SEO writing. Marketers hire product description writers, blog writers and copywriters. In this way this program opens hundreds of job opportunities in the content writing domain.
Copyblogger Content Marketing Training and Tools
This platform is for beginners as well as experienced professionals. Mode of study for this is via emails. It is 100% free of cost and duration of this course depends entirely on the individual. It has no appointed time, you can consume it as little as you want or more, depends on you. Copyblogger targets writers but it has no particular audience. Which means it is suitable for beginners as well experienced professionals who want to keep up with the latest opinions and trends.
This platform is part newsletter, part blog and part training resource. When you sign up to copyblogger, you will get the pool of 20 emails in your email account on content marketing topics from SEO keyword research to copywriting. As you get it directly through an email, it depends on you to read it at your free time.
Conclusion
To conclude, above mentioned digital marketing courses have huge demand in 2022. So, if you think you want to pursue career in digital marketing such as for SEO marketing and copywriting etc. Then these platforms are a great source to accomplish these goals.
Reference:
BAW. 2020. The Impact of E-Learning on digital marketing in 2020.Online Available at < https://bestassignmentwriter.co.uk/blog/impact-of-e-learning/> [Accessed on 5th July 2022].
Hutchins, A.L., 2016. Beyond resumes: LinkedIn for marketing educators. Journal of Research in Interactive Marketing.
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