The market is getting ruthless every hour. Every now and then, new players enter to saturate the market even more than what seems. This makes it difficult for brands to make a mark and survive. Seems scary right? That’s where Branded Content marketing comes in.
Branded Content is the saving grace in a market where there are multiple options for the same kind of product or service. This makes the brand stand out as to why they are different, and not their business. In short, it promotes the provider instead of the product/service.
What does Branded Content Mean?
Branded content is a marketing technique that involves the creation of content that is directly linked to a brand. It is an ace of spades when it comes to strategizing your content marketing.
Defining Features of Branded Content
- It does not specifically promote the product or service, but the brand and its drive to be more precise
- Its aim is to cause a ripple effect by getting the brand to be the talk of the town. It can be in a positive light, or negative.
- It uses the art of storytelling to appeal to the emotions of the prospective users
- The mode of conveyance is flexible, to say the least. It can be done through videos, music, a simple jingle, or a comic book.
What Makes the Branded Content Strategy Stand Out from Conventional Means?
The use of branded content is not invasive. It is not meant to get people to notice what the brand does, in fact, this is a strategy where people are themselves receptive to the popularity and act as means of spreading.
Secondly, it does not inform the people about the products and services. It aims to get people to know the brand, and then carry out their own research for the same.
Branded Content vis-a-vis Content Marketing
Content marketing is an umbrella term under which the development of content for all forms of marketing falls. It can include copywriting, content writing, post-development, adverts, etc.
For the other half of the heading, content optimization is carried out to get the people talking about the brand itself, not the product or service that it provides.
Branded Content and the Role of Professional SEO Services
Content branding ultimately falls within the domain of content marketing, though there is a level of evolution involved.
Wherever content enters, the role of SEOs follows.
Branded content might be relying more on the people for its popularity, but still, there is a certain level of audience that must be captured initially. The role that content optimization by SEO plays cannot be ignored in this strategy. A few of the benefits include:
- The SEOs help you to reach a wider audience by the strategic use of multiple keywords that can be added to the story.
- Other media, like audio and video, can be configured to quickly gain the attention of the viewers.
- The content strategy might change, but the importance of search engines won’t. Opt for an SEO service that stays up to date.
- Professional SEO Services can optimize your content for advanced techniques, like voice search or image search.
Examples of Branded Content Strategy
Let us now provide you with a few examples to make it clear what the branded content is.
1. Coca Cola Marketing Campaign
We don’t need to describe what coca-cola sells, and neither do they. This is why their new advertising involves emotion. They promote the feeling of “happiness”.
2. Aston Martin/ Lamborghini/ BMW/ Mercedes
Everyone who is into the four-wheelers knows about these brands. There is no need for them to advertise the quality of their cars. Their marketing involves movies. James Bond driving an Aston, Bruce Wayne doing the same with Lamborghini Murcielago (literally the bat) in the Dark Knight Trilogy, or the DCEU driving BMWs, they all have a story. When it comes to Mercedes, they have gone forward with the MCU. After all, Tony Stark driving a Mercedes does have an impact right?
3. Netflix
The biggest streaming platform does not need to advertise itself, however, it does need to promote its shows. Most shows or movies have a self-promoting reference. Even the phrase “Netflix and Chill” is enough to get the brand in the headlines.
Utilizing Instagram as a Branded Content Tool
Many brands don’t have the budget to opt for advertising in movies or shows. There is a saving grace for them, which is the Instagram branded content tool.
There is a bit of expenditure involved however as the influencers don’t work for free, however, it is a masterstroke since they reach a wide audience strategically. It also involves targeting specific influencers on the basis of their content, which makes it easier for brands to amp up their sales.
Summing up
in this era of cut-throat competition, there is limited scope for maintaining a monopoly. There is even lesser scope for maintaining a business involved in core functions. This makes the need for innovative ideas like branded content marketing an MVP. Use this to construct an idea that reaches the heart of the people.
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